[EP.60] Attribution in Google Ads, Keywords in Google My Business & Future of Conversational AI

Episode 60 of The Redirect Podcast: Last click attribution is the default for Google Ads, but it could be killing your campaign’s performance. Having just spent an entire day with the team at Google discussing proper attribution models, we dive into specifics on which model might be right for you; including some questions to ask of those running campaigns for you. The industry chatter has us excited about seeing more details inside Google My Business. This time the focus is on localized keywords that trigger your locale to display. Plus, long live voice search! We’re over it and have moved onto conversational AI - have you? This and much more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-60/