Ep.60: Financial Success is a Byproduct of Clinical Success

My daughter is about to graduate college. She's moving on into the field of acting out in California and I have every confidence that she'll be a big success. However, as we learn about this industry – there's so much criticism and counter intentions out there causing headwind to her success. As a result, I can understand now why aspiring actors and actresses need an agent before anything else when they are coming out of school. The agent is there to help protect them against making bad decisions and going astray down a path of unlikely success. Yet, an agent is still not enough. She will still need an acting coach to further enhance her skills and push her to learn new things and operate outside of her comfort zone. Looking back on when I was a new practice owner, I realize that that was exactly what I wanted and I would have paid anything to get. To have someone who had the knowledge and experience to help me stay away from making foolish mistakes and coach me on all that I needed to know but never got while I was in physical therapy school. This would have made all the difference in the world for me as a new business owner. Instead, I worked with three different companies – mostly consultants. And every time I talked to them, it felt like I was being sold. In today's world, people simply do not want to be sold, they want to be helped. This week, I'm answering the most pressing questions from owners just like you from around the country who are in private practice ownership covering the topics of environment, structure, personnel, and systems of operations. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice