Ep 60 Mark Ferguson on science, sheep, and the tech-enabl...

What this episode covers

Mark “Ferg” Ferguson is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares:insights for agtech companies, like the importance of personas and how to build relationships in a digital world;what the future of extension and consulting in livestock looks like;the role of cutting edge technologies in the sheep industry; anda vision for the future where consumers expectations are met and growers are profitable.For more from Ferg and resources mentioned, see:https://www.nextgenagri.com/https://twitter.com/neXtgenAgri and https://twitter.com/Fergeneticshttps://www.nextgenagri.com/articles/farmer-people-that-farm-article-1 Artificial Intelligence work: https://www.nextgenagri.com/articles/seen-one-seen-them-all NZ Merino: https://www.nzmerino.co.nz/

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Frequently Asked Questions

How long is this episode of Agtech - So What??

This episode is 34 minutes long.

When was this Agtech - So What? episode published?

This episode was published on February 19, 2020.

What is this episode about?

Mark “Ferg” Ferguson is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares:insights...

Can I download this Agtech - So What? episode?

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