Ep. 60 | Mike Salvaggio on 20 Years of SEO, AI Search, and Building an Agency That Lasts

http://www.linkedin.com/in/mikesalvaggiohttps://seobrand.comMike Salvaggio is the CEO and co-founder of SEO Brand, a digital marketing agency celebrating over 20 years in business. Since 2005, Mike and his team have been helping brands grow through SEO, CRO, and data-driven digital strategy.In this episode of The Quiet Work Podcast, Mike shares lessons from two decades in the ever-changing world of search — from the early days of affiliate marketing and Google’s first algorithm, to the rise of AI-driven search and the future of online visibility.→ How SEO has evolved from 2005 to 2025→ The impact of AI and large language models on search→ What businesses must do to stay visible in the age of ChatGPT→ Why quality still beats quantity in content→ The real purpose of backlinks and keyword research today→ Conversion Rate Optimization (CRO) and heat mapping insights→ Agency longevity: 20 years of lessons, mistakes, and values→ How to build a brand that lasts beyond hype and algorithms