Ep. 60 - New research preview: digital data collection

This week, Jonathan and Alysa discuss a recent study conducted by Ketch on data collection and opt-out practices across 170 websites. The findings revealed a significant increase in web trackers over the past decade, with some sites hosting up to 250 tags. After testing opt-out mechanisms, it was found that 40% of trackers, particularly advertising-related ones, continued collecting data despite opt-out actions.