As vegan and plant-based business owners and entrepreneurs, we're often adapting to a new reality. This new podcast series from Vegan Mainstream is an opportunity to help you when it's time to pivot. These interviews will come from inside and outside of our community, and I hope as your host, Stephanie Red Cross West, I can inspire you and give you the tools that you need to move forward. Hello, hello everyone, and welcome to our panel discussion.
Today, we're gonna be diving into the topic of copywriting, while many of us, as business owners, managers and leaders in our organizations or businesses, should be thinking about copywriting, how we should be incorporating it, whether we're thinking about our websites, whether we're thinking about blogs, any type of content we're putting out there, and really making sure that you're thinking strategically about copywriting. We have the pleasure today to have two experts on the panel. I think that's what's so excited about doing, I'm so excited about doing these panel discussions, is because I love to bring experts to you to kind of talk about topics in a little bit more detail. We've had an amazing opportunity to interview these two experts individually, so we will be linking to their interviews in the description so that you can check them out and learn even more about the amazing work they do.
But today, we're gonna go deep into the topic. We're gonna talk about not only their different styles and approaches, but also maybe give some of you some aha moments on how you should be incorporating copywriting in what you're doing. So first, let me just introduce our panel. We have Sandra as our first person up on the panel.
Sandra, do you wanna just say hello to everyone and give them a little bit of background on what you're doing? Sure, thanks Stephanie. I'm Sandra Namoto, also known as the Content Doctor. I live and work in Vancouver, BC, Canada, and help with content writing and editing, as well as services for authors.
So, ghost writing, editing, and book formatting. Perfect, and our other expert is Anna. You wanna give everyone a little bit of an intro into who you are and what you work on as well. Of course, thank you Stephanie.
Hi everyone, I'm Anna. I am a copywriter and I specialize in helping sustainable businesses with their content marketing, SEO, email marketing, and basically anything that needs words. Perfect, so let's start talking about the strategic idea. This is one thing that's kind of near and dear to my heart, just because I really feel like when it comes to marketing, so many of us are inundated with everything that we have to get done.
There's just so much to do, so much to create. And for many people, they love the product or service that they create, but the marketing side of it feels so overwhelming. So when it comes to things like copy, it can become a little bit intimidating. It can become the thing that you just gotta get it done.
And sometimes we forget to think strategically about how do we want to use words to get the message across? How do we wanna use words to sell the product? How do we wanna use words to build a community? So therefore, I want people to walk away today about how they should strategically think about copywriting in their business or organization.
So let me just throw that question out to each of you. And if each of you can kind of comment from your perspective on if someone's an organization, if they're in a business, whether they're in startup mode, or they're in relaunch mode, what should they be thinking about as they're putting together maybe their content or their content managing strategy? Who wants to go first? I can go, and I think you said it's the strategy, it's the plan, and I actually don't really work with clients on that level.
I have a couple of packages that are on an ongoing basis, and based on those services, it's kind of like, I'm doing all of the writing for you or all of the editing for you. You could look at that as a strategy, but I don't call myself a strategist, right? So you could theoretically work with somebody on that level that'll actually say, here's the week, and here's what we're gonna post on which platform, and whether it's newsletter, whether it's video, and plan it out, and then from there, I go and I do the content writing for it. So I don't touch video, I don't post for you, I just work on the words part.
So yeah, that's just personally how I like to work. It's more on the granular level, as you said, if the person I'm working with is not great at the word part of it, that's where I can come in. But yeah, I usually don't actually do the big plan part. Do you feel like people should just jump in and get started if they're starting out with content?
So therefore, if they start working with someone like you, they should get started, get a feel, and then take a step back and figure out the strategy, or do you feel like they should set the strategy first? What's your perspective on that? I think if you can start with a plan, but yeah, if you're startup and you're just eager to get going and you have a clear idea of what you wanna say and what you're selling, you can start with that first, and then look at your analytics and see how the conversion is doing, and then from there, you might know that you need some help, somebody. Perfect.
So what's your perspective on the strategy, the approach, and also how you play a role in it? Well, I actually do kind of help with the strategy, so I definitely can give a little bit more insight on this. I do think it's important to, before you set up any content plan, any strategy for your business that you do a throughout research on, not only your product and what you're selling in terms of like, check your competition, what are they doing, what's working for them, but also it's very important to have a very deep research on your ideal client. It's important to know what platforms you use the most, if they are more in touch with reading blogs, or a podcast, or posting on LinkedIn versus Instagram, and focus your efforts where they should be focused.
You can't, there's so much out there today that it's very hard for a small business to keep up with posting on all social media channels, having a blog, having a podcast, having this, posting here, posting there. It can become a little bit too much, and sometimes not all channels work for all businesses. So I think it's important to know what works for you, what does your client, what's gonna resonate the most with your ideal client, and from there, you can start crafting a strategy that will help. So if you want to bring traffic to your website, your strategy can start creating engaging, high quality blogs, and use these blogs to create content for all the other social media channels that you have, you can take a little pieces of this blog and post them into Instagram if that's where your ideal client is, you can use them to create a small YouTube video or a little podcast on the same subject or something like that.
So that way you're repurposing your content and you're not wasting time in all of the social media channels where maybe your ideal client is not even hanging out there. I'm so glad you brought up the ideal client because I really think when, just running a business as a whole, a lot of times people want to support everyone, help everyone, especially sometimes, as many of us who are vegan, they're a compassion race and so forth, they don't want to leave anyone out. But I think it's so important that people think about who their ideal client is, so that not only are their products and services in line with them, but specifically you're saying the words that we're using, the copy that you're putting together, it truly does resonate to them. So if you want to talk a little bit about some of the pitfalls or challenges people have, when they're trying to develop that messaging, because I know sometimes when you're trying to develop content, it's so easy to put yourself in that role as opposed to your client or your ideal customer that when you make those mistakes, sometimes your copy can miss the mark.
And you're not getting the convergence that you need just because you've really put the wrong course in the wrong role. So I'd love to hear your thoughts on matching up the messaging with your ideal clients and how people can do a better job. And I'll go to you first and have your chime in and then Sanjay I'll have you jump in next. Of course, well, I think it's very important, again, to do research on your client.
If you want your message to resonate with your ideal person, you have to speak to their struggles, their desires. You want to know what's their struggle regarding your product or service? And why would they need to buy this product? Well, that problem is your product solving for them.
Because at the end of the day, as harsh as this could sound, your client doesn't care so much about you or your product or your business. They really care about how your product is going to help them solve an issue. So when you are in your copy explaining this to them and explaining how your company has the same values as them, it's solving an issue for them. It's not all about profit and more about helping, creating profit, but also helping people or helping animals or helping the environmental or whatever goal or value that the company might have.
So I think it's important to know first, to really know how you're helping people and then share this in a way that people can connect with. Leave behind the trying to look professional or anything like that and just be genuine, honest, and tell people truly how you are helping them. Perfect, yeah. I like that idea of finding your voice and finding your way.
But I do think sometimes we see what other people do and we're like, ah, I should do it just like them, or I should do it just like that. And therefore, we can kind of box ourselves in, especially for someone who's maybe new or just starting out their business. They may not trust as much to kind of take that leap of faith and put things in the voice that they think might work. Senator, what's your thoughts on the topic of matching up the voice and getting that ideal client's true needs into your writing?
Yeah, I think we've mentioned a lot of it already. Yeah, the first half of it is, yeah, identifying who that ideal client is and speaking to them. Because if the ideal client is Gen Z, that's how you have to be talking to those folks. And that's really not my expertise.
And then, yeah, and then it's developing your own brand voice. So there are some really great Canadian brands who really know what their voice is and they're really good at communicating that. Others, they may not have that strong of a voice, but I think what Ana touched on about values and what you stand for. I talk a lot about this in my content.
Is one way that you can stand out is sharing more of your value. So if environment is one of your big values and your product is sustainable and it all matches up, then that should probably be a good chunk of the content that you put out there. How our product or our service is sustainable or other ways you and your life, you can incorporate sustainability into your lifestyle. So that the values are part of the brand message.
And then you're reaching consumers that are aligning and resonating with that message. Perfect. And one thing I would hit on is, I think sometimes people mix up copywriting with the SEO buzz and push that's been out there. A lot of people think about the idea of stuffing words into their copy and stuffing words in there.
So they can get that love from Google. But when I get copywriting, I think of it way beyond just Google search. I think of it really about that messaging and connection. How have you either helped clients through that challenge?
Have you experienced that? Because I know I've had that with a lot of my clients where they're leaning so far into that SEO or they're leaning so far into those keywords that sometimes they're losing their messaging. Either for some of your thoughts on that? You guys can just chime in.
Well, Ana does more of the SEO side than I do. So I call myself a content writer and editor. So I write based on what the client says. Here's, we're going to do a blog on this, go.
And yeah, and then I'll write the blog as is. And then they have an SEO person on there and who usually does the keyword insertion. Or the client gives me the keywords. And I can put them in a natural way so that it doesn't sound like a robot or this blog.
But yeah, there's definitely that place to do. As natural sounding as you can make it, I think it's the more ideal way to go. I agree. I think definitely a lot of people confuse this.
And even when I do SEO consultations, I always say that the best SEO tool that you can have is quality. When your content has quality and it's written not only for Google, but also for humans. And it's creating a connection, then Google is going to give you the law you're looking for. Because at the end of the day, Google wants you to find the answers you're looking for immediately.
So if you are providing that with good products, good quality content, then Google will answer back and push your website and your content on top of the searches. I do SEO and copywriting, which are both two different things. Definitely, it's just one of the services I offer. But I think that it's important to always keep in mind that you're not only writing for Google and that Google is not going to be buying your products is a person.
So I think it's important to have content that resonates with people and, of course, optimize it for SEO. But on natural optimization, keyword stuffing and on natural writing so that Google picks it up, not only does it not work anymore, it's worse for you. Because not only does your words are not saying much and are not connecting to your actual clients, Google is smarter and smarter every day. And you might be able to rank for a little while, but as soon as Google notices that you're using tricks or you're trying to cut in the line, it will punish you and it will punish your website and will get it out of the search results.
So in terms of SEO, it takes time, it takes patience and it takes quality content. So I think those are important. Putting quality content in one or two channels rather with consistency rather than throw some content here and there, then stop and do it again, then being all over the place. So much better to do a little consistency then, trying to do everything and then drop it and then pick it up again.
That doesn't, sometimes it just doesn't resonate so much with people as when they can know they can count on your email or on your blog or on your message or content consistently every week or every month, whatever it is that you can have the time to do without overwhelming yourself. And yeah. Perfect, yeah. It's interesting as I've been working on that even for myself since last year, it's, you know, when I do miss or I do skip or I have to make a change because something comes up, it's so refreshing when someone's like, hey, I thought we had a session today or hey, I thought, you know, I didn't see your email or I didn't see this.
So I say that to say to people that eventually your community will also notice when you're not consistent because they will show that interest. And that's some encouraging encouragement, at least I find, you know, when we're all tackling our to-do list. So I'm gonna throw a question right back at you and then Sandra I'll have you answer it is, I want to make sure and I probably should ask this in the beginning of the interview, but let's clarify writing versus copywriting because here's the thing, I think for a lot of people, they may not understand like what's the difference. And that may also lead into why some people don't always take that extra step to work with a copywriter to work with someone.
So maybe in your own words, you can explain what you kind of want people to understand the difference between just writing something or versus when you're working with a copywriter, how that content would be different. Yeah, absolutely. A question I get all the time to, you know, most people doesn't even know what a copywriter is. I didn't know what copywriting was when I started.
I think the key difference between writing and copywriting is that copywriting is meant to help you sell or promote or basically take action, whatever that means for your brand if it's, I want to go my email list, I want someone to download this sheet, I want someone to buy this product. Copywriting isn't just writing. I always say to my clients that the writing part is actually the last step. There's so much that goes on before I even start writing, like doing research and just doing copyright techniques and doing a lot of things that build a message that is meant to pursue people to take action in whatever form that is.
So I think the key difference is that copywriting is really meant for your specific brand, for your specific product to help you grow your business, to help you make more sales, to help you keep people in your side longer, to help you connect with your audience in a deeper level rather than just, oh, here's my product, click here to buy and more creating connection and creating more trust with the people that links on your website that eventually prompts them to buy a product. I love that about building that trust. I think we forget that it's like a building of it, it's a building of a relationship. It's not just someone's gonna come to your site and it's like, oh, I already had my credit cards out on my account or I was just waiting for someone to ask me to buy, because I'm gonna do it.
Especially nowadays, with so many ads, there's I think like 5,000 ads a day that we all see every day, something insane. We're thrilled with so many businesses and so much content and so many ads that I think it's so important now to create more of a meaningful relationship and I think having a hundred faithful clients is better than having 10,000 followers that don't buy anything. So at the end of the day, more than images and videos, what connects with people are words. So that's why I could write it so important.
I love it. I'm glad you said that, because it is so, so important that we get those connections going and we cherish them. Because I really think that's what creates not only long lasting businesses, but businesses that truly impact communities. Businesses that really people talk about share.
And then a lot of, maybe it's just my veganist and compassion and wanna change the world kind of creeping out here in this kind of interview, but I think it also allows us to really be kind of ambassadors for change, ambassadors for great things to have in our communities, not just bottom line kind of businesses. So, Sandra, what's your thoughts on the take of writing versus copywriting? Do you see it a little bit differently? Do you have a different spin on it or a different approach or anything else that you wanna kind of add?
Yeah, my definition is pretty similar to Anna's and we talked about this in the other podcast we did as well. I see most writing as content writing, whereas copywriting is a specific subset where, like Anna said, you're trying to persuade or you're trying to sell your product or service. So, I work less on that and I'm glad I switched the name of my company, because originally I was going under the word copywriter and I don't work on that almost at all now. I'm focusing mostly on the everyday type of content.
So, yeah, so even if you're doing more videos than writing, it's video happy, you still need that little bit of description and you have to think about what you're putting in there, whether it's just an everyday piece of content or you're sharing your values or if it's meant to sell and then it needs to be tweaked a little bit more to present that call to action. Perfect, and I love that because I think it's so easy to throw everything into one bucket. It's so easy to just say, well, if I wrote it, it's just writing, you know, it kind of can simplify it and I think it's important for us to all sit down when we think about marketing is realize that these are tools to create an outcome. These are tools designed to create an impact.
They're designed to actually get a specific result and not always the result is to buy. That's what we go down that copywriting lane. But I always think that we think about even marketing, like peeling back those layers of it, often I want people to kind of realize that it's so important to pick and choose how you communicate, how you use your time and writing and copywriting, all of these things are things that you really want to sit down and start to understand how you want to use them in your business. How do you use them either as support versus education versus sales and making sure you have lanes for each of those and we don't just kind of put them all in one big bucket.
The other thing I guess I want to talk a little bit about is helping people kind of take their business to the next level because I think what happens is plenty of us get into a ruts in our business. You know, we have a plan, we have a process, we put it in place, we've been running our business or we got started. And what happens is we're really trying to figure out how to elevate our brand. How do we go to that next level?
How do we expand? And I'm thinking through whether it's on the copywriting side, whether it's on the writing and creating content side, what are some recommendations you may have on how people can take either an existing brand or a brand that they feel like, you know, they've taken it pretty far, they have a good amount of customers, people are happy with it, like how do they elevate their brand either on the copywriting side or the writing side? Sometimes I'll throw that one to you first. Yeah, I think it's sort of on a case-by-case basis, you really have to see whether putting out there, whether or not it's working.
Yeah, and it's maybe a tweak of a message, maybe you need to up the quality of your images and videos, up or up, increase the frequency. So yeah, it's hard for me to say. I think, yeah, I have to do a little bit of an audit to tell. But I like that you said that maybe it's time for people to do an audit, because I think sometimes people forget that you need sometimes that like third party opinion, you need someone else to look at the body of what you've done and say this is how you can make it better or even what you mentioned about looking at the data.
I think a lot of times we're just writing and writing and churning it out and it's like a to-do list. Got that one done, got that one done, got that one done done. And we don't always go back and say, well, what were my top posts over the last six months? Which ones did better?
Can we see why some of those did better? Because I put it on Facebook versus I put it on Instagram. Is it the traffic that came over? Are they getting different traffic breakdowns and really looking at that data to help drive that next decision?
Because I think sometimes we think of like, I like that article, did my cousin or my niece or my friend like the article and that's great. It's a good gut check maybe in the beginning, but eventually I think doing that data and audit is a really good thing for people to think about. What's your perspective on this? I was actually going to say the same thing about having an audit.
I think if you are kind of at a good balance but you want to take it a step further, it's important to do a little bit of a, just check kind of like maybe content gaps, see what you're lacking and also what's working. I think it's Google Analytics, it's an amazing tool to see if your ideal audience are 24 to 25 year old women and you see that most men are lending on your website, then there's something that you gotta change. It's either your tone of voice, your messaging, the way you're saying things, the content you're putting out there, see what's working better, see what's not working and find that lead a thing that's missing to take the business to the next level. You definitely would need a little bit of an audit.
I agree and it works on that case by case basis, but starting with an audit to see what's working, what's not working, I think it's really important. Yeah, and I really get me thinking when you said that because I think sometimes we not only forget about the tone and how does that maybe resonate with people younger and older or male versus female and so forth, but even all the content, even the photos that we put on the page, where if you're skimming towards a certain type of audience, you wanna make sure the photos represent the audience that you're even talking to. And I bring that up because I think a lot of times we're just like, oh, I'll grab this image, I search for it, I'll grab this image, I'm just gonna dump it in there and how important it is to make sure that the total representation of that piece really speaks to that audience helps them connect with the piece and they can see themselves kind of in the messaging and in that communication. So I'm really glad that you mentioned that it.
It's still a little lightbulb off in my head. So I'm just looking at time, we're having a really good discussion. I love that we're going into some of the things that people can do and so forth, but I also wanna make sure that as people are tuning in or as people are listening to this, if they think they need help, if they've heard something today that reminded them that, oh, I haven't been doing that. I haven't thought about copyrighting versus writing.
I haven't thought about getting consistent with my copy or by shooting my content or maybe they're just struggling with the consistency piece. And maybe there's an opportunity that you got, you got, you got, you got, you got, you got, I should say, it can help them. Do you wanna give everyone maybe a little bit of perspective on when they should give you a call, when they should reach out to you so that they could get your help or your support for your services? Ana, do you wanna take that first and then I'll jump to you next?
Absolutely. I think that anybody could use a copywriter, whether you're just studying and you haven't even launched yet, or you're already established, but you wanna take it a little bit to the next level. I think you'll need a copywriter if you, one, or a staring at a blank document cannot get the words out. If you are struggling, I think that's important to know when you need help and in the places that you need help.
And I feel like a lot of people struggle with the writing and with putting the words out. They have so many amazing ideas and so many things in their head, but then when it comes to actually putting in paper, it can be tough. So if you're struggling to create content, whether it's a website copy or emails, newsletters, blogging, you can definitely send me a message. We can book a call and I can scan a little bit of your website, your content, and see where I can help you with.
And yeah. Perfect. Sandra? Yeah, similarly, I mean, I'm always open for questions.
Yeah, like I don't mind doing like a free 15 minute audit of what I see that you're putting out there and whether or not you might need to hire somebody. And then my website gives a good idea of some of the things that I offer. So website copy. So if you just need that and then somebody else is handling your content from then on, I can help there.
If you enjoy the writing process and you maybe need just an editor to look it over to putting keywords before it gets published, then I really love editing because with editing the person's brand voice gets preserved. So I really enjoy that process. But again, if you're staring at that blank page, don't know what to say. You need to completely outsource the writing to somebody else.
I can help on that level as well. And I also really love to get to know clients and I hear how they speak because that helps me, yeah, trying to insert their voice a little bit into the writing as well. I'm really glad to hear that. And I hope for anyone out there, if you're listening, even if you're just at the beginning stages, reach out because I can't tell you how valuable it's been for us at Vegan Mainstream.
I have an editor on our team and our editor, I just couldn't have done everything that we've been able to accomplish all these years without her editor, her name is Emma, and Emma's been working with us for almost the entire time of having Vegan Mainstreams for almost 10 years. And I say that because I think a lot of times when you first start out, when you first start a business, you think about I need a social media manager, I need a this, I need a that. And I think one of the smartest things I did was have an editor help us from the beginning. And then us maintaining this relationship so long, we just have a great flow of what's the voice, what we want to put into that voice.
It's also helped us as our team expanded and as our team expanded, I can have my team write things and then send that over to our editor. And our editor can make sure it's infused with the voice. So I just wanted to give everyone some ideas and some thoughts around this process and this idea of either working with Sondra Ana because this is something that I really feel like can change in this business. It can also take a lot of weight off of your shoulder as a business owner, as a founder, as the person that's in the garage, making the formula or making the products or ordering the products.
Just so many things on our shoulders that it's so important to have an amazing person to be able to reach out to that can make sure that your voice gets out there. And also, I just want to mention, I don't know if you guys have any thoughts on this, but I tell a lot of people that we think that it has to really look nice when it be handed over to someone, like one of you ladies, because I used to have that like hang up that like I didn't want to feel silly or stupid, sending something to someone that I knew wasn't grammatically correct or I knew it wasn't really a hundred percent exactly what I wanted it to be. So I used to write like four renditions of my copy or four renditions of something before I sent it to my editor because I was creating this veil between us so like I want her to preserve her perception of me. And what I had to learn over time is that the purpose of bringing someone in, the purpose of having an expert there is to make sure that I can put the ideas on people of the concept and then having an expert shake that.
So I just wanted to mention that. I don't know if you guys have any thoughts on it as well because I think as leaders in our businesses, we think we should put out perfect things at times and we don't realize that we're supposed to have really partners and experts that can take ideas and thoughts and things that are even sometimes feel a little incomplete and they can bring in their expertise and take it to that next level. I don't know if you guys think about that, but that's been, that was one thing that was a learning exercise for me. Yeah, I just want to say I live for your mistakes.
So send me your, your, you know, bad spelling, bad grammar copy, like that's exactly what I love to do is just fix it up and make it, yeah, presentable because you should be spending the most time running your business and doing what you're great at. And yeah, if writing is not it, definitely send it to somebody like me because I live for those mistakes, honestly. I love that process. Yeah, I agree.
That reminded me a little bit of my mom who used to clean the house before the cleaning lady would get, there's a two wouldn't think that we were slops. And I agree with Sandra. I mean, at the end of the day, what we do is absorb your voice and your message and what you were trying to say and just put it out there in a more engaging way. So there's no perfect content.
There's no perfect anything. So getting caught up in those little details, it's not really necessary or important because at the end of the day, we're still gonna grab the content and redo it. So it doesn't matter if there's spelling, grammar, if it's great or if it's average, at the end of the day, we're just gonna take the core message of what you were trying to say and talk voice in and convert it into something that resonates with people, whatever way that's presented to us. Perfect, perfect.
I love love love that because that's such an important thing to learn. And I think it's also a confidence thing when you realize that that is the role and it's the process. So as we wrap up our sessions today, I just wanna maybe kind of make back over to each one of you to maybe share some words of wisdom that you have for anyone out there who's running their business through these challenging times who's trying to pivot as we talk about often in our podcast series and in these series and they're trying to find their way forward, regardless if it's based on the pandemic or just in general. I think running a business, you're always kind of pivoting and finding your best footing forward.
So do you have any words that wisdom, anything you'd recommend, anything you've learned over the last year or so that you'd like to share with our audience? I don't know what's going to say. I was gonna say, don't feel like you have to write so much, especially on social media. I find just sometimes a long copy is warranted, but I find because we're so cluttered with content these days and it's all about scrolling, sometimes the shorter message is the better one.
So if you can get it out succinctly and persuasively, that's a sweet spot. So yeah, I just wanna say for social content at least, don't feel like you have to write so much because you can pack a punch in a few words. And yeah, if you need help doing that, come to one of us. And I would only say that if you are kinda struggling a little bit to put your word out there, to spread the message about your business or whatever you're doing or you're worried, this is something else I get a lot, that you're being too specific about your brand or your ideal client, I don't think you can't be too specific.
I think there's always someone who's going to resonate with what you're saying. And if you have a very targeted ideal audience, that's great and you should embrace that and you should continue to try to speak to this ideal audience that you have and put out the content that they like and that they're gonna resonate with, even if it's short, like Sandra said, I agree that sometimes we're just too busy to read captions that are too long or blocks are too long and we just want that little push of information to at least create some awareness about your brand and what you're doing. And yeah, there's always going to be someone that resonates with your super specific message. Perfect, well, thank you both for joining us today.
It was great having two different perspectives, two different ways of kind of approaching writing and content and copywriting, so I'm so glad we did this and I really hope that everyone also watches your individual interviews as well because it'd be a great way for everyone to get to know each of you even more and really understand how you know, you guys are such a huge asset to our community. Let's just quickly make sure everyone can get in contact with you so you can give everyone your website and maybe your social media handles. Anna, if you wanna get that off first? Yeah, of course, you can find me on my website, www.copy.co.com and you can send your message to there, you can schedule a free consultation to there and you can also see my services and portfolio and everything you might need.
And you can find me on Instagram at Anna Mihia, no. Perfect, sorry. Oh, no, go ahead, go ahead. I was just gonna say spill, like my name is right there.
Mihia, I'm the ex-a. Perfect, and then send it. I'm everywhere on social media with my name, Sandra Nomoto, and I'm most active on Instagram and LinkedIn and my website, my portfolio's up there as well, is the contentdoctor.co. Perfect, and yeah, we didn't get to the idea of a portfolio, let's just get that really quick because I know you mentioned it in the notes how so many people don't always have portfolios available.
Do you wanna hit on that really quick? Yeah, should I start? Yeah, go ahead, go. Yeah, I think portfolios are super important, especially if you're studying out, offering a service based business, even if it's, it could be whatever little thing that you didn't exchange a testimonial or something, but I do think that having a portfolio, it's a huge help, especially in us that we're writers, everyone has a different writing style, not that someone is better or worse, we're just different, everyone adds their own their personality and their own thing to writing.
So having something to showcase the way you work, it's very important. I also think that if you're writing or your service creates any sort of results with time, you should definitely try to do case studies or something that showcases how your work is bringing results to the people who's working with you. I think that's very valuable and it gives you a huge amount of credibility and trust. Perfect, okay.
Yeah, yeah, go everything on a set. If you're selling services as a copywriter, it's just such an easy way for clients to see how you write and if they resonate with your style and then on the client side, it's the easiest way for them to get to know, yeah, whether they wanna work with you and they like your style of writing. Cause yeah, there's the first step, if you wanna hire somebody who's vegan, there's a bunch of us and then second step would be deciding, yeah, like who's who's sound might be the best fit for my brand. So portfolio's a great way to do that.
Perfect, well, thank you, everyone. Thank you, thank you so much for joining. I'm hoping everyone goes in and checks out your portfolios. I really love the idea that, you know, as vegans, we offer so many different services to the community and I really wanted to make sure we highlight it today, that we have some great, amazing vegans out there writing about all different topics, not just vegan topics, but sustainability, environmental, and also about businesses and brands.
And the ideas as vegans, we're pretty dynamic. We can write and talk about all different types of topics. But the ideas that you can work with somebody who knows and understands, you know, your purpose who knows and understands maybe why, especially for your entrepreneurs out there, why you start at your business, especially for your industry leaders out there, why you start at your organization and by working with a writer or a copywriter, they can really help you get that message out there. I'm really excited that we had a chance to dive into this topic.
I hope this inspires some people to bump up their content and inspiring people to reach out to individuals like yourself Sandra and Anna. Thank you so much for joining us today and thank you everyone who joined us live. Thanks so much for having me.