Ep. 60: The Importance of Differentiation

Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?   Being the first at something is a big deal.  It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business.  UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/ GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm