Ep. 61 | Building a Better Funnel With Better Data

Lead generation is becoming increasingly focused on what happens after the lead enters the funnel.Carson Poppenger and Jacob Thorpe sit down with BuyologyIQ co-founder Jeremy Buttke and VP of Data & Client Success Chris Fangre to discuss consumer intent, performance marketing, analytics, customer experience, long-term partnerships and the growing importance of measurable outcomes.The conversation explores the shift from linear lead funnels toward more complex consumer journeys where buyers have more information, more options and more opportunities to leave.They also unpack a new collaboration between Squeeze and BuyologyIQ built around a simple client pain point: brands are buying large amounts of lead data when what they ultimately want is an actual appointment with a consumer.That means connecting the full funnel, from consumer acquisition and data analysis through contact, qualification and appointment setting.They cover:• Consumer-intent-driven lead generation• Marketing analytics and ROAS• Data-driven campaign optimization• Consumer journey and funnel performance• Lead quality and contactability• Call screening and spam challenges• Long-term industry partnerships• Market cycles and adaptability• Home services lead generation• Appointment generation• Scaling based on outcomesBuyologyIQ works with brands across home services, personal finance and other consumer-direct markets using compliant lead generation, performance optimization and data analysis. Learn more: BuyologyIQ.comSqueeze helps consumer-direct brands with lead qualification, appointment setting, pipeline development and customer engagement. Learn more: GoSqueeze.comWatch The Juice Consumer Direct Podcast on YouTube and listen on Spotify and Apple Podcasts.