Ep. 61 Candace Nelson, Sprinkles Cupcakes - How To Establish, Build, Grow and Scale a Business That You Can Sell--From Scratch!

Thank you for joining me today. You could be listening to any podcast in the world right now, but you are choosing to listen to mine. If you are a new listener to my show, please subscribe to my show on Apple or Spotify podcasts or search on Google “The Honest Field Guide Podcast” and look for Google Podcasts where you can listen to my show right from your browser on any device, no subscription required. Share my podcast with your friends too. The more people that hear my show the better for my guests! Can you leave a review of my show on Apple Podcasts so they pay more attention to the show? Follow our show on http://www.instagram.com/honestfieldguide or at http://www.twitter.com/thehonestfield. So, doesn’t everyone have a cupcake story? I was working on site at my client Google, in Chicago. I was taking a snack break, and walked to one of their micro kitchens (filled with snacks like nuts, hard boiled eggs, drinks, chips, etc.). There was a box, open, with two dozen cupcakes. But what caught my eye was the dot on the top. A perfect circle sitting on top of another perfect circle, the smoothly swirled iced cap of the cupcake. Each colorful candy pin had a different design on top. I was astonished at these cupcakes, I had never seen a cupcake like this before. They were lined up, in rows, and it really appealed to my design aesthetic. I was offered one, and I obliged, of course. It was THE MOST heavenly cupcake I had ever had in my life, it was soft, moist and super sweet. and I am not just saying that because today on my show, I have Candace Nelson, the founder of Sprinkles Cupcakes. And she takes us on a journey from her layered life as a child that started in Indonesia which led her to her most incredible college experience and then her job as an investment banker turned the Ray Croc of Cupcakes. ---- Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Story editing of this episode by Kris Zarnoch. Production and mastering by Kris Zarnoch. Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬. Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com. Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.