Ep. 61: How to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl Allen

As organizations across different B2B sectors continue to rapidly digitize, creating stronger data integrity for optimal marketing and operational output is paramount to success. In this week’s conversation, we sit down with Verl Allen (CEO, Claravine) to discuss the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his tips on creating better data integrity, and how data can be used to break silos within organizations.