Ep 61. Odette & Co | How to Hack Your Own PR, The Power of PR for Purpose-Led Brands, Stories the Media is Eager to Feature, Navigating the Changing Landscape of PR, and Staying Ahead of the Curve

Odette Barry is a publicist, PR mentor and the founder of Odette & Co. She knows that every business has a story to tell, and she's here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips from some of Australia's best journalists and producers. In this episode Odette gives us her best advice to hack your own purpose-led PR.  -- Ready to embed purpose and profit into your own business? My new RISE program will launch on 12 September, designed to embed profit and purpose into your business model so that you can become a leading brand of tomorrow.   See details here: https://owners-collective.mykajabi.com/rise OR Head to theownerscollective.com and sign up for my weekly newsletter to get all the juicy advice on becoming a profitable and sustainable business of the future.