EP 615: Capability Over Marketing with Mr. G of Spartan Precision Equipment

Are we living through an era where the ability to market a product has overtaken the importance of that product's ability to perform in the field? We are constantly being sold new, better, and more technologically advanced tools. But do they perform when it matters? Do they live up to the hype? Do they actually make you a better or more competent hunter or shooter? Or are they just incredibly well marketed?  As the founder of Spartan Precision Equipment, Mr. G has spent the last number of years growing Spartan from an upstart with a single product to a meaningful player within the industry. Not through a giant marketing budget. Not by leveraging the influencer of the month or year. But by staying focused on delivering the best products possible for the end-user.  @spartan_mrg  @spartanprecision  @spartan_operations  ---------------------------  TRUSTED PARTNERS:  For over 100 years Leica has set the standard for premium optics. From spotting scopes to binoculars, rifle scopes and the new CRF MAX rangefinders, Leica is the choice for those who accept no compromises.  onX Hunt is the most powerful 3D mapping solution for hunters. Get your FREE trial today. If you're already a member, check out the exclusive offers and perks available when you upgrade to an Elite Member.   Spartan Precision Equipment is built for the mountains. Ultra-lightweight, packable, and versatile across shooting platforms. Be sure to check out their new Springbok line of products and the Ascent and Javelin series.  If you're interested in becoming a truly competent, confident and capable rifleman the Modern Say Sniper platform and Modern Day Rifleman community need to be on your radar. Digital courses, podcasts, videos, and in-person instruction taught by one of the best in the industry.  Tired of gut rotting instant coffee? Check out This Is Coffee and get yourself some great instant coffee for when you're in the backcountry or on the road.  ---------------------------  CONSERVATION ORGS TO SUPPORT:  Go to Wild Sheep Foundation to find a membership option that suits your budget and commitment to wild sheep.  Go to Wild Sheep Society of BC to become a member, enter raffles, buy merch and support BC's wild sheep populations.  Go to Rocky Mountain Goat Alliance to find a membership option that suits your budget and commitment to conserving mountain goats and their habitat.