Ep. 62 40% of the UK’s Carbon Emissions Come from Construction – Here’s How To Fix It

Send a textHow to Tackle Greenwashing in Construction with Charlie Martin. In this episode of Thrive in Construction, Darren sits down with Charlie Martin, co-founder of The Responsible Edge podcast and a leading voice in sustainable marketing within the built environment.Charlie shares how organisations can avoid greenwashing through responsible storytelling and practical frameworks. From marketing clumsiness to courageous leadership, he dives deep into the realities of sustainability, green claims policies, and why authenticity matters more than ever in today's construction industry.Charlie also discusses the journey behind launching his podcast and the importance of transparent communication in the construction sector. If you're a construction professional, marketer, or sustainability advocate looking to create real impact, this episode is packed with valuable insights you won’t want to miss.Key Topics Covered:What is greenwashing and why it’s damaging the industryHow construction companies can communicate sustainability honestlyThe power of transparency and “clumsy” progressThe commercial benefits of being open and authenticLinks:The Anti-Greenwash Charter Twitter: https://x.com/theagcharterThe Anti-Greenwash Charter LinkedIn: https://www.linkedin.com/company/the-anti-greenwash-charterCharlie's LinkedIn: https://www.linkedin.com/in/charliekmartin/https://antigreenwashcharter.com/The Responsible Edge Podcast: https://theresponsibleedge.com/ Darren: darrenevans.komi.ioSupport the show