Ep 62 : Anne-Carole Cöen (Kolet)

Plus qu'un podcast, aujourd'hui nous vous proposons un cours accéléré du marketing et de la publicité 💡 Notre invitée du jour : Anne-Carole Cöen.  Experte du branding, elle a passé 20 ans à bousculer les codes pour créer des campagnes qui ont marqué les esprits. Elle est l'ex-CMO de Freenow, Frichti et Swile. Il y a quelques mois, Anne-Carole est passée du côté de l'entrepreneuriat en co-fondant Kolet ! Co-hosté par Pierre-Eric Leibovici et Aurélie van Peteghem, cet épisode est comme un investissement. 45 min de rentabilité, avec des conseils à utiliser sans modération !  Anne-Carole, l'experte du branding, y partage :  - Ses conseils pour créer des tendances là où on ne les attend pas - Comment bien recruter & gérer l'hypercroissance  - Où puiser sa créativité, pour toujours se renouveler  - Monter une startup avec une vision internationale depuis le day 1  - À quel moment du développement faut-il faire du marketing & de la publicité ?  - La 🗝 pour un équilibre vie pro/ vie perso Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What this episode covers

Plus qu'un podcast, aujourd'hui nous vous proposons un cours accéléré du marketing et de la publicité 💡 Notre invitée du jour : Anne-Carole Cöen. Experte du branding, elle a passé 20 ans à bousculer les codes pour créer des campagnes qui ont marqué les esprits. Elle est l'ex-CMO de Freenow, Frichti et Swile. Il y a quelques mois, Anne-Carole est passée du côté de l'entrepreneuriat en co-fondant Kolet ! Co-hosté par Pierre-Eric Leibovici et Aurélie van Peteghem, cet épisode est comme un investissement. 45 min de rentabilité, avec des conseils à utiliser sans modération ! Anne-Carole, l'experte du branding, y partage : - Ses conseils pour créer des tendances là où on ne les attend pas - Comment bien recruter & gérer l'hypercroissance - Où puiser sa créativité, pour toujours se renouveler - Monter une startup avec une vision internationale depuis le day 1 - À quel moment du développement faut-il faire du marketing & de la publicité ? - La 🗝 pour un équilibre vie pro/ vie perso Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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