Ep 62: Filling White Spaces: How The Goods Mart is Putting An End to Convenience Store Guilt

With her finger on the pulse of better-for-you brands, Rachel Krupa is the Founder of The Goods Mart, a better-for-you convenience store that opened its doors in 2018 and now has three locations in New York City. As a professional “Snack Curator,” Rachel has deep insights into what makes a small brand stand out on the shelves and offers personalized and customized snack curation for corporations, hotels, and beyond. Rachel’s work as a leader in better-for-you food and wellness iterations has garnered her features in Fast Company, Marie Claire, New York Times, and Vogue, among others. Rachel has graced Create & Cultivate’s annual list of forward-thinking women and she is an advisor for Food Tank, Naturally New York, and New American Kitchen.   Listen to this Takin’ Care of Lady Business episode with Rachel Krupa about her socially conscious convenience store, The Goods Mart, its journey and goals as a company, and the featured products found on their shelves in NYC.    Here is what to expect on this week’s show: How Rachel used her experience owning a PR agency with better-for-you CPG brands to open The Good Mart and fill the white space of retail space with better-for-you snacks How The Goods Mart is a socially conscious convenience store and how they act as a stepping stone for emerging brands  Why it is difficult for brands to sell direct-to-consumer because of costs such as ads and digital marketing  How The Goods Mart’s dedication to providing better, healthier ingredients within common snack foods and wellness products are making them stand out from the regular gas stations and rest stops  How Rachel figured out how to find the brands/products for The Goods Mart with a mix of recommendations, community research, trend studies, and recognizing competitors’ supply  Why starting a business does not mean learning how to do every position of a C-Suite but rather hiring out what you don’t know     Connect with Rachel:  Website:  https://www.thegoodsmart.com/  Socials:  Instagram: @rachkrupa | @thegoodsmart | @krupaconsulting  Learn more about your ad choices. Visit megaphone.fm/adchoices