Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

from AdTech Heroes - Interviews with Advertising Technology Executives · host Seedtag

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the shift beyond exact-match keywords to the rise of contextual discovery, structured data, AI-powered workflows, and smarter customer experiences. The conversation explores how marketers can stay focused on fundamentals, improve discoverability, and balance automation with human insight as search behavior continues to evolve.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Episode metadata supplied by the publisher feed · Published Jun 9, 2026

Embed this episode

Attribution link and audio player

Ready to play

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

0:00 38:49

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of AdTech Heroes - Interviews with Advertising Technology Executives?

This episode is 38 minutes long.

When was this AdTech Heroes - Interviews with Advertising Technology Executives episode published?

This episode was published on June 9, 2026.

Can I download this AdTech Heroes - Interviews with Advertising Technology Executives episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!