Ep. 62: How to Build a High-Retention Student Content Team

Jenny Li Fowler sits down with Stephanie Ramirez, Director of Social and New Media at Amherst College, to unpack how she built one of the most engaged student content teams in higher education. Stephanie shares how her team of student creators produces authentic social media content while gaining real professional experience along the way. From weekly rituals and collaborative ideation to strategic training in brand voice and accessibility, Stephanie reveals how thoughtful mentorship can transform student workers into strategic storytellers. The conversation offers powerful lessons for enrollment marketers and social media managers looking to strengthen their higher education content marketing efforts through student voices. Guest Name: Stephanie Ramírez, Director of Social and New Media at Amherst College Guest Social: LinkedIn Guest Bio: As Director of Social and New Media at Amherst College, Stephanie Ramírez manages and oversees the College's central social media channels, as well as the social media team. At Amherst, the social media team is responsible for brainstorming creating content (photography, videography, graphic design), answering messages and comments, setting the social media strategy and liaising with campus partners, reporting analytics, developing data-driven goals and tactics, and everything else in between. Stephanie also established and now manages an incredible team of student interns who develop content for and help run the accounts. Before joining Amherst College in 2020, Stephanie worked as a Communications Specialist and Staff Writer at Princeton University Library, where she helped launch the department's first-ever communications office and primarily oversaw social media and editorial content. She holds a master's degree in communications, with concentrations in digital communication and political communication, from Johns Hopkins University and a bachelor's degree in journalism and political science from UMass Amherst. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.