Ep. 62: How to Use Automation the Right Way – Interview w/ Stefan Smulders

It’s a topic that is being discussed frequently in the B2B marketing space: automation. Although there are many factors that speak in favor of it, there are still many who are using it in a very generic and intrusive “spray and pray” fashion. As a result, platforms like LinkedIn have taken measures to impede this approach. On this week’s episode, we talk to SaaS expert Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professional outreach at scale.