Ep. 62: Inside Western Media: Chelsea Shaffer’s Approach to Storytelling

In this episode of Grit Branded, Brad sits down with Chelsea Shaffer — the editorial director of the Team Roping Journal and content director for Roping.com. Chelsea opens up about her journey in Western performance media and how her team has transformed the Team Roping Journal into a leading source of news, education, and storytelling for nearly every corner of the team roping community. Chelsea also offers valuable advice for young professionals breaking into the industry, reminding them that you don’t have to be the best, you just have to be the last one in the room.