EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)

AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings. But does that mean the role of PR professionals is at risk?We look into how AI is being used to save time, improve efficiency, and even uncover insights that us marketing professionals might miss. Jono shares the smartest ways to integrate AI into PR work, the biggest mistakes people make when trying to automate, and why some tasks still need a human touch. Plus, he reveals the Google Ads blunder that got his client de-platformed.If you’ve ever wondered what AI really means for the future of PR—and how to use it to your advantage—this episode is a must-listen.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube