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EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It) episode artwork

EPISODE · Feb 25, 2025 · 55 MIN

EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)

from Embracing Marketing Mistakes · host Prohibition PR

AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings. But does that mean the role of PR professionals is at risk?We look into how AI is being used to save time, improve efficiency, and even uncover insights that us marketing professionals might miss. Jono shares the smartest ways to integrate AI into PR work, the biggest mistakes people make when trying to automate, and why some tasks still need a human touch. Plus, he reveals the Google Ads blunder that got his client de-platformed.If you’ve ever wondered what AI really means for the future of PR—and how to use it to your advantage—this episode is a must-listen.Send us Fan Mail Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram

What this episode covers

AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings. But does that mean the role of PR professionals is at risk? We look into how AI is being used to save time, improve efficiency, and even uncover insights that us marketing professionals might miss. Jono shares the smartest ways to integrate AI into P...

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EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)

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How long is this episode of Embracing Marketing Mistakes?

This episode is 55 minutes long.

When was this Embracing Marketing Mistakes episode published?

This episode was published on February 25, 2025.

What is this episode about?

AI is transforming PR, but is it actually replacing PR professionals? In this episode, we sit down with Jono Matusky, founder of Newsprint AI. Jono has built AI tools that automate media monitoring, press release writing, and executive briefings....

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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