Ep. 63 Eric Ottaway of Brooklyn Brewery

Harry is joined by Eric Ottaway, longtime chief of Brooklyn Brewery as we grok the post-pan NYC beer market, wild swings in comps, pivoting, and the bifurcation of much of the beer consumer. We are joined by beer editors Jenn Litz-Kirk and Jordan Driggers. ---Time-Stamped Contents --- 00:00 intro - hilarious banter.  00:55 grokking the ball minimum can order deal.  01:20 talking about kelly meyer at nbbc's pod and experience.  03:30 can situation is like double whiplash for brewers.  04:20 eric ottaway joins the show.  05:40 industry bifurcating between hyper local and big.  06:20 efficiencies driving brewers to "platforms".  09:10 meaningless anecdote alert: peter luger 10:25 grokking new york market.  v-shaped bounceback didn't happen. improving but slow going.  14:20 europe locking down but not in brooklyn's main markets.  15:00 for brooklyn, international is 60%, NYC 25% of biz.  16:00 grokking covid comps and numbers.  brooklyn back in black for the year, particularly in nyc.  17:00 pivoting to ipa segment. hazy biggest new brand launch in years.... variety pack.  19:30 on vs off-premise.  20:00 pivoting to cans. almost equal to bottles now.  22:30 looking at beyond beer.  half of r&d work.  25:00 grokking gen y consumer.  origin story/green/social vs just good product.  bifurcation, either or.  28:00 more broad grokking of gen y.  32:10 talking lion - kirin thing.  huge company.  33:30 c-store focus:  4-5 new 19.2 can launches. 34:30 route-to-market:  dtc as incubator to reduce sku noise at distribs. and bring emerging brands.  win-win.  more bifurcation. 38:00 distribs benefit from brewery dtc to trim long tail, until proven.  39:30 dtc of non-alc.  ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at HarrysPod.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily