Ep. 63 | Ewen Finser (ScaleVisible): AI Visibility, Reddit Strategy & the Future of Performance Marketing

Send us Fan MailIn Episode 63 of Performance Marketing Spotlight, Marshall sits down with Ewen Finser, CEO of ScaleVisible, to break down the rise of AI visibility and how it’s reshaping performance marketing.Ewen shares his unconventional path from the military to building and scaling a 100+ site media portfolio, and how Google’s algorithm changes pushed him into Reddit marketing and ultimately launching ScaleVisible. The conversation dives into why Reddit has become a critical discovery channel, how AI platforms like ChatGPT are influencing consumer behavior, and why brands need a dedicated strategy for AI visibility.They also explore the convergence of affiliate, SEO, PR, and paid media, the growing importance of third-party validation, and the challenges around attribution in an AI-driven ecosystem. Ewen highlights the opportunity for challenger brands to gain market share, what brands should be testing right now, and what the future holds for publishers and the open web.If you’re looking to understand where performance marketing is heading next, this episode is packed with actionable insights and forward-looking perspective.Support the show