EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes

What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void.  And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!! Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand.  It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients. Key Takeaways: Learn how to create a marketing ecosystem that prioritizes relationships over transactions. Create brand loyalty that will last no matter what pivots you may make in your business. Discover the power of storytelling in marketing and how it can set you apart from the crowd. Find out why prioritizing people over transactions can lead to long-term success in your business.   CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE: Instagram: https://www.instagram.com/encontrocreative/ Email list: https://encontrocreative.com/build-your-brand-world   🤗 NOW ENROLLING!  ➡️ The Copy That Converts [BETA] Course! If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help  you make more sales.  You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS!   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips