Ep. 63: How One Post Can Wreck Your Brand And What to Do About It

In this episode of Confessions of a Higher Ed Social Media Manager hosted by Jenny Li Fowler, guest Wilsar Johnson delivers a masterclass on misinformation strategy and its growing impact on higher education institutions. Drawing from experience in political communications and narrative strategy, Wilsar explains how misinformation has evolved from a political issue into a major brand and institutional threat. The conversation unpacks proactive strategies for identifying, managing, and neutralizing false narratives before they spiral. If you’re navigating enrollment marketing or institutional reputation in today’s digital landscape, this episode is a must-listen. Guest Name: Wilsar Johnson, Wilsar Creative  Guest Social:  LinkedIn: https://www.linkedin.com/in/wilsarjohnson/  Blog: https://callmewilsar.posthaven.com Guest Bio: Wilsar Johnson, CDMP, is a brand strategist and social media consultant who has spent her career at the intersection of politics, platforms, and public narrative. She got her start on Capitol Hill, where she was part of the generation that created the social media manager role in Congress—working in the House, the Senate, and on committees before the job had a name. From there, she joined SKDK, one of the country's leading political communications firms, where, as SVP, she advised elected officials, advocacy organizations, nonprofits, and education institutions on narrative strategy, social listening, and how information moves in high-stakes environments. Today, she writes and publishes independently on the emerging threat of misinformation as a brand and institutional risk, including what organizations operating in politically adjacent spaces need to do differently. Her work lives at The Wilsar Johnson Blog. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.