ep. 63 Most Common Branding Mistakes and Oversights w/ Rachel Pesso

Guest Speaker, Brand Storyteller & Designer, Rachel Pesso joins me for today's conversation.  We're diving all into creating emotional experiences in YOUR brand.  Why creating emotion in your brand is a game changer for your audience and user experience. How-to pull-out brand concepts and connect them to how you want people to feel when they interact with your brand. Why brand consistency and cohesiveness are important. Some of the mistakes people make when they go to create a brand. If you're ready to create a brand that connects with your people, today's episode is for YOU!  Connect with Rachel over on Instagram @rachelpesso Have you joined the Selling Secrets for Entrepreneurs FB Community, yet? If not, get in there TODAY! It's the place to be for organic sales expertise & strategies! I can't wait to welcome you!