Ep. 63: Uncommon Insights: AI, Creativity and Brand

There are some marketers you just don’t want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more. Takeaways from this episode include:How to build consensus around the use of AI in marketing and communicationsIdeas around ways to enhance collaboration on your teamTips for building team culture with a distributed workforceAdvice on building a brand that is truly distinctive in the marketing place – and how to leverage AI to helpHow to build an internal brand that leads to greater support and resources for your teamGuest Name: Grant HestonGuest Social: https://www.linkedin.com/in/grantjheston/  Guest Bio: Grant Heston is vice president for Enterprise Marketing and Communications for Virginia Commonwealth University and VCU Health. After arriving in 2021, he built the first integrated branding, communications and marketing division that serves both the university and health system. Grant previously spent more than 12 years in several roles — including vice president for Communications and Marketing and Chief of Staff to the President — at the University of Central Florida, one of the largest and most diverse research universities in the country.  Grant has an undergraduate degree in Journalism from the University of Florida and an MBA from the University of Central Florida. He has written professional and personal stories that have been published by The Washington Post, Sports Illustrated, The Chronicle of Higher Education and more. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.