Ep. 64: Behind the Scenes: Marketing Strategies of a Top Online Graduate Program

Jaime’s nearly a decade as a higher ed CMO and vice president likely wouldn’t have been possible if she hadn’t earned a master’s degree in integrated marketing communications from West Virginia University in 2011. For more the last 15 years, Jaime has used the program as an example of best practices in action for marketing an online graduate program In this episode, Jaime sits down with Chad Mezera, Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University, to talk about the program, how it is marketed, and the future of online learning.Takeaways for this episode include:Insight into how WVU uses an integrated marketing communications approach to marketing an online graduate program.Advice on leveraging content marketing to grow interest in the programInsight into the ways a master’s degree can help grow your careerGuidance on leveraging alumni to tell your program’s storyGuest LinkedIn: https://www.linkedin.com/in/chad-mezera-152bab2/Guest Bio: Chad Mezera is the Assistant Dean of Online Programs for the College of Creative Arts and Media at West Virginia University (WVU). In this role, he oversees all online courses offered by the college and leads the online programs support team. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.