Ep #64 Building the Tech Behind Fitness Racing with Marcus Callum from Deadly Dozen

In this episode, we sit down with Marcus Callum - Chief Technology Officer at Deadly Dozen - to explore the technology powering one of the fastest-growing formats in fitness racing and how athletes and coaches can take advantage of AI. With a background in software engineering, Marcus has recently led the development of Deadly Dozen’s new world-class leaderboard system - a platform designed to bring greater transparency, credibility and data insights to the sport.Marcus takes us behind the scenes of designing a system that can accurately track performances, compare athletesand power a fair championship qualification pathway in a sport where race formats, divisions and performances are constantly evolving.We also dive into the future of data in hybrid sports, including how athletes can use leaderboard insights to improve performance, how coaches can interpret race data and how AI could soon change the way training plans, race strategies and performance analysis are created.If you’ve ever wondered what goes on behind the scenes of the tech powering fitness racing, this episode is a fascinating look at the intersection of sport, data and technology.