Ep. 64 Embracing Your Purpose: The Journey of For the Cubs w/ Amy Vale

In this heartwarming episode of the Be She Podcast, we dive into a conversation with Amy Vale, the founder of For the Cubs, a company providing quality essentials for young children while supporting kids in foster care. Amy shares her inspiring journey of transitioning from a successful corporate career to entrepreneurship, driven by her experience as a foster parent. She discusses the power of knowing your 'why', the challenges of self-funding a business, and the importance of perseverance. Tune in to learn about her mission to provide comfort and belonging to every child, and how she's making a difference, one hug at a time.Amy Vale is the founder of For the Cubs, a company providing quality essentials for young children while supporting kids in foster care. Motivated by her experience as a foster parent, Amy transitioned from a successful marketing career with brands like Spotify and charity:water to entrepreneurship, to launch For the Cubs. After undergoing foster care training, Amy knew she found a gap in the market. For the Cubs' hero product, Percy – a weighted plush bear named after her late grandfather – embodies Amy's mission to provide comfort and belonging to every child.To connect with our guest, click on the links below:Website: www.forthecubs.com Instagram: https://www.instagram.com/for_the_cubs/ Percy: https://forthecubs.com/products/percy-weighted-hug-bear Connect with me:Instagram: https://www.instagram.com/heidischalkcoachingFB Group: https://www.facebook.com/groups/femaleentrepreneursandleadersReady to grow your biz: scalewithheidi.com