EP. 64 FLIPPING HEAT | YAS ON BUILDING STVRS KICKS INTO A GO-TO SNEAKER HUB

In this episode, I sit down with Yas, co-owner of Stvrs Kicks, to explore how a side hustle turned into a thriving sneaker business. Yas opens up about how her business partner, Tariq, introduced her to the sneaker game after she witnessed the kind of money he was making flipping kicks during the pandemic. What started as curiosity quickly evolved into a full-blown hustle — one that took them across cities and countries in search of the best deals, eventually leading to the launch of a cultural staple right here in Richmond.We dive into it all — from navigating family expectations as a Middle Eastern woman choosing entrepreneurship over tradition, to the buzz of celebrity clients walking through their doors. Yas also gets real about the tough lessons learned, including the challenges of dealing with scammers. If you love sneakers, entrepreneurship, or just a real, unfiltered story of building from the ground up — this episode is for you.Connect with STVRS KICKS Here |InstagramSTVRS KICKS WebsiteYoutubeWhatNotConnect with Yas on Social Media |InstagramConnect With The Conversations Unearthed Podcast | Instagram Everywhere ElseAmplify Your Brand:To Sponsor An Episode Click Here