Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt

As our world becomes increasingly digitized, embracing diversity in its different forms not only becomes important, but also paramount. It is also crucial to foster working environments within B2B marketing teams where diversity can thrive alongside innovation. On this week’s episode, we have a conversation with Liz Fendt (Global Chief Marketing Officer, TÜV SÜD), who is a pioneer as well as an advocate for diversity and innovation. Liz talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversity of thinking is imperative to overall growth and team performance.