Ep. 65: How the Comments Became the Main Character

This episode featuring Carissa Estreller explores a powerful shift in higher education content marketing: the rise of the comment section as a strategic asset. What used to be an afterthought is now a core driver of engagement, insight, and even content ideation. Carissa introduces the concept of a “comment strategy” and explains why social media managers—especially in higher ed—can no longer afford to ignore it. If you're thinking about leveling up your enrollment marketing approach, this episode offers a fresh, data-informed perspective. Guest Name: Carissa Estreller, Digital Culturalist, Founder of Hook and Anchor Media Guest Socials: LinkedIn: https://www.linkedin.com/in/cestreller/ Substack: https://digitalculturist.substack.com/ Guest Bio: Hi, I'm Carissa Estreller. I'm a digital culturist, and I study the internet so brands can sleep at night. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.