EP 65 | Motif: Why I Left BIG and Joined Motif to Disrupt BIM | Jens Majdal Kaarsholm

In this episode of the Archi-Tech Network Podcast, Oliver Thomas sits down with Jens Kaarsholm, Director, Industry and Market Development of Motif, to discuss his journey from working at Bjarke Ingels Group to building one of the most talked-about startups in the architecture technology space.After years working inside one of the world’s leading design practices, Jens reached a turning point that led him to step away from BIG and into the startup world. What followed was the launch of Motif, a company aiming to rethink how architects collaborate and work with building information.The conversation dives into the origins of the BIM 2.0 movement, sparked by an open letter that challenged the slow pace of development in traditional BIM software. Jens explains why the architecture industry is still reliant on tools that are decades old — and how Motif is building a next-generation platform designed around collaboration, transparency, and modern workflows.Oliver and Jens also explore what it takes to build a technology company inside the AEC industry, from assembling a team of industry veterans from Autodesk and Revit, to the challenges of developing entirely new infrastructure for design collaboration.If you care about the future of BIM, design technology, and the next wave of AEC software startups, this conversation is not to be missed.