Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money

How can you use person’s digital footprint to identify their personality, and  predict future behaviour ? What is the secret behind engagement of Tiktok & personalization of Spotify ? How nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ? Patrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for  until the company went into administration. Patrick's Linkedin -https://www.linkedin.com/in/pfagan87/ Patrick's Website -https://www.patrickfagan.co.uk/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at [email protected] 0:00 Preview & Introduction to Patrick 02:45 Why Cute Sells 04:19 How Irrational Are We & How Little of Our Thinking is Conscious 08:06 Grabbing Attention, Making Choices ; Cocktail Party Effect 12:58  How We Will Die -Using Media Consumption to Predict Behaviour 15:04 Using Face Shape to Predict Personality 17:43 Digital Footprints & Principle of Thin Slices 20:30 How Spotify is using AI to Personalize Our Music 22:39 Secret Technology Insights Behind Tiktok 25:34 Matching Brands/NFTs to Tiktok Influencers 27:49 Understanding Minds to Optimize Marketing Messaging 32:15 Book Hooked - How to Grab People's Attention 35:40 How UK used Nudging to Encourage Vaccination 38:35 Why is UK the Hub of Behavioural Science 40:15 Watch-outs to Minimize Being Influenced/Manipulated 42:38 Rapid Fire- Speaking Personally with Patrick 44:48 Connecting with Patrick Fagan Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #neuropsychology #neuroscience  #consumerscience