EPISODE · Jun 10, 2026 · 21 MIN
Ep. 65: Pilates Addiction
from Retail Intel · host Phillips Edison and Company
Send us Fan Mail Pilates is exploding with Gen Z and millennials, but the winners won’t be the quiet studios. We sit down with Sarah Luna, CEO of Pilates Addiction, to unpack how she’s building a boutique fitness franchise from the ground up and what it really takes to scale. Sarah shares how her path through instruction, studio operations, franchise sales, and executive leadership shapes the playbook: protect the customer experience, standardize the operating system, and pick operators who can lead teams. We also get specific about the concept itself, from class formats and programming philosophy to the energizing role of music, lighting, and choreography. A big part of the conversation is the unit model. Sarah explains the real estate strategy behind a compact Pilates studio footprint, why grocery-anchored centers matter for member convenience, and how co-tenancy and walk-by traffic support repeat visits. Subscribe to Retail Intel, share this with a friend who loves retail innovation, and leave a review with your take: what makes a fitness studio worth returning to week after week?
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Send us Fan Mail Pilates is exploding with Gen Z and millennials, but the winners won’t be the quiet studios. We sit down with Sarah Luna, CEO of Pilates Addiction, to unpack how she’s building a boutique fitness franchise from the ground up and what it really takes to scale. Sarah shares how her path through instruction, studio operations, franchise sales, and executive leadership shapes the playbook: protect the customer experience, standardize the operating system, and pick operators who c...
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Ep. 65: Pilates Addiction
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