Ep 658: Unlocking Player Loyalty: How Gamification Drives Smarter Retention

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.Tune in to today's episode to find out:How operators can turn longer player sessions into genuine loyaltyHow to identify which gamification tools work best for different player segmentsHow Optimove develops its library of more than 40 gamification gamesWhy real-time triggers are essential for effective gamificationHow gamification insights can shape wider CRM and marketing strategiesRelevant articles:https://www.optimove.com/resources/blog/what-we-talk-about-when-we-talk-about-gamificationhttps://www.optimove.com/resources/blog/ai-gamification-next-level-player-engagementhttps://www.optimove.com/resources/blog/gamification-strategies-to-drive-player-engagementHost: Charlie HornerGuest: Ben TepferProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.