iGaming Daily

This episode explores Australia's evolving gambling reforms, the political and social implications, and the challenges faced in implementing comprehensive regulations. Experts discuss the delayed progress post-Murphy Inquiry, the influence of stakeholders, and the future of gambling regulation in Australia.Key Topics:Gambling reform delays post-Murphy InquiryPolitical and economic liabilities of gambling industryFuture regulatory frameworks and national strategiesHost: Fernando NoodtGuest: Ted Orme-Claye & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

This episode explores the ongoing debate around affordability checks in the UK gambling industry, featuring insights from Dr. James Noyes and recent developments at major operators like Supergroup and Flutter. We discuss regulatory challenges, industry impacts, and strategic shifts in global markets.Key TopicsAffordability checks and financial risk assessmentsDr. James Noyes' role and resignation reasonsSupergroup's focus on African markets and growth strategyFlutter's US market success and potential delistingRegulatory challenges and industry responses in gamblingHost: Charlie HornerGuest: Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode Host Charlie Horner is joined by Editor-at-Large Ted Menmuir as the pair explore the controversial topic of affordability checks in the UK gambling industry, examining regulatory challenges, industry reactions, and potential impacts on consumer behaviour and black market activity.Key topicsRegulatory challenges of affordability checksIndustry reactions and concernsPotential impact on black market activityHost: Charlie HornerGuest: Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily Host Charlie Horner is joined by Canadian Gaming Business Editor Tom Nightingale as the duo provides an in-depth preview of SBC Summit Canada, focusing on the upcoming Alberta iGaming launch, regulatory nuances, advertising debates, and the impact of the World Cup on Canadian gambling. Industry experts discuss market opportunities, regulatory challenges, and strategic insights for stakeholders.Host: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, host Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Americas Senior Journalist Justin Byers as the trio discuss the sudden departure of FanDuel CEO Amy Howe and Flutter Entertainment's strategic "revitalisation project" following their Q1 results.Tune in to find out:The leadership shakeup at FanDuel: The details surrounding Amy Howe’s exit after a five-year tenure and the internal promotion of Christian Genetski to the CEO role.  The "revitalization" of the US sportsbook: Why Flutter leadership is prioritizing a re-engineering of the FanDuel product to address soft liabilities and improve user engagement.  Global Q1 performance and guidance: Insight into Flutter’s re-forecasted end-of-year revenue targets of $18.5 billion and the impact of new UK tax regulations.  International expansion hurdles: An analysis of Flutter’s major investments in Italy with Sisal (SNI) and the challenges of the evolving regulatory framework in Brazil.  The prediction market race: How FanDuel aims to compete with rivals like DraftKings and Fanatics by investing nearly $300 million into its "one-app" prediction market product.  Host: Fernando NoodtGuests: Justin Byers & Ted Menmuir Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Editor of iGaming Expert and Host Joe Streeter is joined by Leo Judkins, Founder of iGaming Leaders, and Tom Galanis, CEO of TAG Media, as the trio discuss the mental health challenges, strategic pressures, and emotional weight behind making high-stakes decisions in the fast-paced iGaming industry. Tune in to today's episode to find out:The emotional toll of leadership: Leo Judkins recounts the "existential" difficulty of resigning from a stable career to start his own business and the heavy personal cost of managing large-scale redundancies.Balancing data and gut instinct: Tom Galanis explains why data is rarely 100% conclusive and how leaders must rely on "guttural instinct" and pattern recognition to execute tough choices.The importance of strategic "stepping back": Why "shower thoughts" and physical activities like walking a dog are essential tools to combat the constant firefighting of the iGaming event cycle.Managing "Imposter Syndrome" and authenticity: How embracing vulnerability and being the same person in the boardroom as you are at the bar can lead to better leadership outcomes.Navigating market volatility: Insights into recent difficult decisions, such as divesting from UK affiliate assets due to changing market conditions and regulatory shifts.Host: Joe StreeterGuests: Leo Judkins & Tom GalanisProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Host Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC News Business Journalist Patrick Killeen as the trio discuss the precarious financial standing of Evoke PLC following the long-overdue disclosure of its 2025 full-year results and the potential "do or die" acquisition by Bally's.Tune in to today's episode to find out:The Reality of the Numbers: While leadership points to 2% growth in annual income reaching £1.7 billion, analysts view this as a real-term decline when measured against UK inflation.Debt and Deficits: Evoke is currently anchored by a massive £550 million corporate loss and a £2 billion debt pile that consumes nearly all cash generation through high interest repayments.A Potential Lifeline: Bally’s and Intralot have emerged with a potential 50p per share offer valuing the company at £225 million, though current low share prices suggest a lack of market confidence in the deal.Operational Struggles: Despite cost-cutting measures such as closing approximately 270 retail shops, the business faces increasing pressure from an upcoming 40% RGT tax in the UK.Strategic Outlook: Growth in the international unit, specifically in Romania and Spain, serves as the primary positive narrative as the board explores whether the business can survive as a combined entity or must be broken up.Host: Fernando NoodtGuests: Ted Menmuir & Patrick KilleenProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, SEO expert Ivana Flynn is joined by Andrew McGarry, Head of SEO at PowerPlay, as the duo discuss the commercial power of SEO forecasting and how to align technical strategy with business growth to secure executive buy-in.   Tune in to today's episode to find out:Bridging the Gap: Why SEOs often fail to show their value to C-suite executives and how to speak their language.  The Bucket Theory: Understanding why technical and content efforts are wasted if your site's "bucket" has structural holes.  Forecasting Growth: How to use historical data trends to map out FTD (First Time Deposit) uplifts instead of just tracking traffic.  World Cup Strategy: Choosing your "attack angle" to compete with media giants for high-intent sporting traffic.  The Death of "Good Enough": Why AI-generated vanilla content is being de-indexed and how original expertise is the only way to survive Google’s quality bar.  Host: Ivana FlynnGuest: Andrew McGarryProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, SBC Media Director Martyn Elliott takes hosting duties on the floor at SBC Summit in Malta joined by iGaming Expert Editor Joe Streeter and SBC Editor-at-Large Ted Menmuir as the trio discuss the major highlights from the summit floor, including the evolving threats of AI-driven fraud and the urgent regulatory challenges currently facing European markets.Tune in to today's episode to find out:AI and Fraud Evolution: How artificial intelligence is making fraud tools more accessible and allowing dangerous bots to target operators at a massive scale.Taxation Trends: The industry’s growing concern over a taxation contagion in the UK and Netherlands and how these political decisions might impact other European markets.The Estonia Anomaly: Why Estonia decided to investigate cutting gambling taxes to boost their economy and position themselves as a regional hub.The Black Market Threat: Why the frictionless experience offered by unlicensed operators involving zero KYC checks is drawing players away from regulated sites.Cross-Border Solutions: The potential for EU-wide cooperation to implement transcontinental payment blocking and unified enforcement against criminal gambling rings.Host: Martyn ElliotGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, host Charlie Horner is joined by SBC News Editor Ted Orme-Claye and Adelaide Lopez, Partner at Wiggin LLP, a lawyer who specialises in complex data protection, media, intellectual property disputes, and all facets of commercial litigation, and Patrick Rennie, Partner at Wiggin LLP, who is a highly experienced data protection expert with specialist knowledge across the Film & TV, Interactive Entertainment and Betting & Gaming sectors, as the trio discuss Skybet’s successful appeal of a landmark 2025 High Court ruling regarding player consent and direct marketing for problem gamblers.  Tune in to today’s episode to find out:How the Court of Appeal overturned a ruling that previously required operators to "read a player's mind" regarding their state of mental health during consent.  Why the Information Commissioner’s Office (ICO) intervened in the case to address concerns over the legal definition of consent.  What this "back to basics" verdict means for the future of objective consent tests under UK GDPR.  The impact this decision has on the commercial freedom of online operators and the autonomy of individual consumers.  Best practices for operators to balance effective marketing campaigns with robust safer gambling monitoring. Host: Charlie HornerGuests: Ted Orme-Claye, Patrick Rennie & Adelaide LopezProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Entain has taken another hit after Eminence Capital, its third-largest shareholder, announced it will be winding down and returning capital to investors.In today’s episode of iGaming Daily, Charlie Horner is joined by Ted Orme-Claye and Patrick Killeen to break down what this means for Entain, its share price, and wider investor confidence in the global gambling sector.The discussion explores:Who Eminence Capital is and why its exit mattersWhy Entain’s share price reacted to the newsThe history between Eminence and EntainHow wider gambling stocks have performed in 2026Why investor confidence has been shaken across the sectorThe impact of regulation, tax rises and prediction marketsWhether there are still reasons to be positive for operatorsWith Entain, Flutter, DraftKings and other gambling stocks facing pressure, this episode asks whether the sector is entering a tougher investment era, or simply adjusting to a new reality.Host: Charlie HornerGuests: Ted Orme-Claye & Patrick KilleenLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. #iGaming #Entain #GamblingStocks #SportsBetting #BettingIndustry #InvestorNews #GamblingNews #iGamingDaily #Ladbrokes #Coral

In today's episode of iGaming Daily, Host Fernando Noodt is joined by SBC Editor Ted Orme-Claye and Editor-at-Large Ted Menmuir as the trio discuss FDJ’s underwhelming Q1 performance in France and the legislative race against time for gambling reforms in Italy.Tune in to today’s episode to find out:Why FDJ has downgraded its full-year guidance following stagnant lottery results and a rising tax burden.The status of the Kindred integration and whether it is finally delivering growth for FDJ’s online unit.The latest updates from Rome on the Reorganisation Decree for Italy’s land-based gambling sector.Whether Sports Minister Andrea Abodi will successfully overhaul the Dignity Decree’s strict ban on gambling advertising.How the political fallout from the Italian national football team’s World Cup absence is pressuring regulatory decisions.Host: Fernando NoodtGuests:  Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily Host Charlie Horner is joined by Arjan Korstjens Principle at Casino Marketing Academy and Dan Phillips, CEO, Founder, Investor & NED offering Advisory / Fractional Services at NEL Advisory (iGaming consultants) as the trio discuss the evolution of land-based marketing techniques and the strategic role of fractional advisory in driving global iGaming growth.Tune in to today's episode to find out:How traditional casino marketing principles are being adapted for the digital age.Why fractional leadership is becoming a vital tool for scaling gaming businesses.The most effective ways to bridge the gap between land-based and online operations.How expert advisory services help operators navigate increasingly complex global regulations.What the future of player retention looks like in a hyper-competitive market.Host: Charlie HornerGuests: Arjan Korstjens & Dan Phillips Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, host Charlie Horner is joined by Ivan Filletti, CEO of GamingMalta, as the duo discuss why Malta remains a premier global hub for the iGaming industry and how the nation is evolving through new verticals like e-sports and video game development.Tune in to today's episode to find out:How Malta established itself as the "Silicon Valley of iGaming" by becoming the first European jurisdiction to regulate the industry in 2004.The ways the Maltese government is integrating iGaming into its long-term "Vision 2050" to consolidate and grow the sector.Why the island is diversifying its ecosystem to include e-sports, immersive technology, and predictive markets.How local educational programs and student internships are being used to nurture domestic talent for the gaming industry.What the "RESPECT" initiative represents in Malta’s effort to advocate for the industry as a legitimate form of global entertainment.Host: Charlie HornerGuest: Ivan FillettiProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, Host Charlie Horner is joined by iGaming Expert Editor Joe Streeter and SBC News Editor Ted Orme-Claye as the trio discuss the bombshell confirmation that Bally’s Intralot is in talks to acquire evoke plc for 50p per share.Tune in to today’s episode to find out:The Big Reveal: What evoke officially confirmed to the markets this morning following a weekend of intense speculation.The 50p Question: Why a valuation of just £225m for the owner of William Hill and 888 has sent the markets into a frenzy.The Debt Dilemma: How two companies with a combined debt mountain of over £6bn plan to make a merger work.UK Market Bullishness: Why Bally’s Intralot is doubling down on the UK despite recent tax hikes and regulatory headwinds.Synergy or Survival: Whether this deal is a strategic masterstroke by Robeson Reeves or a necessary rescue mission for evoke.Host: Charlie HornerGuests: Joe Streeter & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss the explosive move by Brazil’s Workers’ Party (PT) to repeal the country’s newly established legal betting framework and the political mystery surrounding President Lula’s silence.Tune in to today’s episode to find out:The "Kill Bill" Shockwave: An on-the-ground look at Bill PL-1808/2026 and why 68 members of the governing party want to dismantle a market that officially launched just months ago.The Architect of Prohibition: Who is Pedro Uczai, and does his legal caucus have the authority to override the Ministry of Finance's regulatory work?Lula’s Calculated Silence: Why the President, despite his "no love for gambling" rhetoric, has yet to sign the bill, and whether he is playing a high-stakes game of political bargaining.Economic Harm vs. Fiscal Reality: Debunking the claims that "Bets" are destroying Brazilian society while the federal tax authority, Receita Federal, eyes $R\$13bn$ in critical revenue.A Market at Ground Zero: The potential fallout for Brazilian football, media rights, and the newly formed SPA if the government successfully hits the reset button on a decade of legislative progress.Host: Charlie HornerGuests: Ana Maria Menezes & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by Optimove's VP of Revenue Motti Colman and SBC editor-at-large Ted Menmuir as the trio discuss Optimove’s recent acquisition of Smartico , the distinction between AI decisioning and automation , and the critical role of personalised CRM strategies in maintaining operator margins ahead of the upcoming World Cup.Tune in to today's episode to find out:The Strategy Behind the Smartico Deal: Why Optimove chose to keep the gamification specialist as an independent entity to leverage its unique founder led success and niche market share.The Evolution of AI in CRM: How Optimove transitioned from smart orchestration to sophisticated AI decisioning and automation to solve the bottleneck of content creation.Defining Brand Voice through Technology: Why teaching AI a specific brand voice is essential to prevent marketing from becoming generic or boring.World Cup Stress Testing: How operators can use real-time CRM adjustments to reposition customers instantly when major tournament events occur.Protecting Margins Against Wastage: Why understanding incrementality is key to avoiding unnecessary bonus costs for players who would have deposited regardless of an offer.Host: Charlie HornerGuests: Motti Colman & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Host Charlie Horner is joined by SBC Americas News editor Tom Nightingale as the duo discuss the latest Q1 business update from BetMGM and how the joint venture is navigating a landscape of cooling revenue guidance and the rising threat of prediction markets.Tune in to today's episode to find out:The Financial Breakdown: Why BetMGM hit $25 million in EBITDA despite lowering its full-year revenue guidance.The Prediction Market Pivot: CEO Adam Greenblatt’s candid (and critical) take on the rise of PMs and their impact on traditional sports betting.iGaming Dominance: Why online casino remains the "shining light" for the brand and the roadmap for upcoming expansion in Alberta and Virginia.Market Reactions: How the mixed Q1 results have impacted the share prices of parent companies Entain and MGM Resorts.The Future of the JV: An analysis of whether Entain and MGM are satisfied with the status quo or if a structural change is on the horizon.Host: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Affordability checks are back in the spotlight… but not for the reasons you’d expect.After years of debate following the UK Gambling Act Review, one of the key voices behind affordability checks is now calling for a pause on their implementation raising serious questions about whether the policy is fit for purpose.In today’s episode of iGaming Daily, we break down: Why affordability checks were introduced in the first place  The latest call to pause them — and why it matters  Concerns around privacy, friction, and player experience Whether the industry’s fears about the black market are becoming reality  What this means for the future of UK gambling regulation With pressure mounting from both industry stakeholders and reform advocates, is this the beginning of a major rethink?Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Luke WaltersEditor: Luke WaltersLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #GamblingNews #UKGambling #AffordabilityChecks #BettingIndustry #GamblingRegulation #iGamingDaily #SportsBetting #GamingNews #UKPolicy

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the shifting landscape of the UK retail betting sector following a massive Grand National weekend, the fallout of recent tax hikes, and the uncertain future of the high-street bookmaker.Tune in to today's episode as we explore:The Grand National Aftermath: A look at the betting volume from Aintree and the controversial calls from Green Party Leader Zack Polanski to ban horse racing entirely.The Retail Squeeze: How the 40% tax on online casino operations is inadvertently forcing operators to slash costs and close brick-and-mortar shops to maintain efficiency.The Future of William Hill: Analyzing reports that evoke is looking to sell the iconic brand's retail estate and who the potential bidders might be in this climate.Community Pillars vs. "Hubs of Evil": Joe Streeter shares his firsthand experience working in betting shops to challenge the negative perceptions often found in the UK press.A Glimmer of Hope: Why Buzz Bingo and the bingo sector might be the only positive stories in a retail environment facing further sports betting tax hikes in 2027.Host: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and special guest Duncan Garvie, CEO of BetBlocker, as the trio unpack the significance of its recent OHID funding win, the future of safer gambling provision in the UK, and the wider debate around regulation, scrutiny, and industry responsibility.Tune in to today's episode as we explore:How BetBlocker secured just over £1 million in OHID funding and what was required to evidence its impact and effectivenessDuncan Garvie’s reflections on his career in ADR and what led him to step away from that part of the industryWhat changes in his day-to-day role now that he is full-time CEO of BetBlockerWhat the new funding means for BetBlocker’s next two years of expansion and support for usersWhether the evolving UK safer gambling landscape can realistically replace the role previously played by GambleAware and what that means for the sector’s futureHost: Charlie HornerGuests: Joe Streeter & Duncan Garvie Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, Charlie Horner is joined by iGaming Editor Joe Streeter and SBC Editor-at-Large Ted Menmuir as the pair unpack the biggest shake-up in gambling harm prevention in the UK in years.Tune in to today's episode to find out:How the UK arrived at this new RET funding framework and why GambleAware's role came to an endWhich organisations have been confirmed as recipients - and any notable omissionsHow the sector has reacted to the newsThe key criticisms of centralising RET funding through the NHS and OHIDWhat changes for people using gambling treatment and support servicesHow the industry will look back on GambleAware's legacy after it closed its doors in MarchWhat the future holds for problem gambling services in this new era of UK gamblingHost: Charlie HornerGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas News Editor Tom Nightingale and SBC Americas Business Journalist Justin Byers, and the trio unpack the NFL’s evolving betting landscape, the expiration of major sportsbook partnerships, and the league’s cautious stance on prediction markets.Tune in to today’s episode to find out: Why NFL deals with FanDuel, DraftKings, and Caesars have expired  How data rights and partners like Genius Sports influence negotiations  What the NFL considers “objectionable” in prediction markets  Whether sportsbooks are scaling back marketing spend  What the future holds for NFL betting partnerships ahead of the next seasonHost: Charlie HornerGuests: Tom Nightingale & Justin ByersProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

The gambling industry in Australia is about to change forever.In this episode of iGaming Daily, we break down the government’s major crackdown on gambling advertising including strict caps, live sports blackouts, and the removal of sponsorships.After years of political pressure, the Labour government has finally acted… but not everyone is happy.We explore:The new gambling ad restrictions coming in 2027Why Australia is targeting advertising firstThe real reason gambling ads are under fireHow this could reshape marketing and sponsorshipsWhat it means for operators competing in a mature marketWhether this opens the door to black market growthThis isn’t just regulation it’s a complete reset of how gambling brands operate and grow.Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeEditor: Anaya McDoanldProducer: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing iGaming:https://optimove.comFor more iGaming news and analysis:https://sbcnews.co.uk

Gambling sponsorship in football is changing… and the impact could be huge.In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry. 👉 Who loses the most money 👉 Why some clubs could struggle to replace sponsors 👉 The rise of crypto, forex, and “alternative” partners 👉 And whether football is just swapping one problem for another🎧 In this episode: Which Premier League clubs are most exposed to sponsorship losses  Why gambling brands dominated football sponsorship for years  What replaces gambling sponsors (crypto, trading, finance?)  The risk of unregulated brands taking over  How sponsorship is shifting from shirts to smarter activations  Why marketing strategy in football is entering a new era 💡 Key takeaway: This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.🎙️ Host: Charlie Horner 🎙️ Guests: Martyn Elliott & Ted Menmuir 🎬 Producer: Luke Miles💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate: https://hubs.la/Q02gLC5L0#iGaming #Football #PremierLeague #Gambling #SportsBetting #Sponsorship #FootballBusiness #BettingIndustry #Crypto #Podcast

Illegal gambling is growing fast… and it’s happening right in front of us.In this episode of iGaming Daily, we take a deep dive into the black market and how it’s targeting young audiences through social media, influencers, and the so-called “manosphere.” 👉 From fake casinos with zero protections👉 To influencers openly promoting illegal betting platforms👉 To a complete lack of enforcement against bad actorsThis isn’t just a regulation issue, it’s a systemic problem.🎧 In this episode: How influencers are driving traffic to black market operators  Why illegal gambling platforms are so easy to access  The shocking lack of KYC and player protection  How social media platforms are enabling the problem  Why regulators are struggling to keep up  Whether regulated markets are already losing the battle 💡 One of the biggest takeaways? This isn’t new it’s been happening for years… and nothing has stopped it.🎙️ Host: Charlie Horner 🎙️ Guests: Martyn Elliott & Ted Menmuir 🎬 Producer: Luke Miles💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate: https://hubs.la/Q02gLC5L0#iGaming #Gambling #IllegalGambling #BlackMarket #BettingIndustry #GamblingNews #Influencers #SportsBetting #Podcast #iGamingDaily

The US gambling market is being reshaped in real time and the rules are changing faster than ever.In today’s episode of iGaming Daily, we break down two major developments that could redefine the future of the industry:👉 The legal showdown between DraftKings and the NCAA and what it means for marketing, trademarks, and the relationship between sports and betting 👉 New York’s aggressive regulatory push, including potential bans on AI-driven promotions and the introduction of biometric ID verificationTogether, these stories highlight a growing tension: how far regulators are willing to go to control an industry evolving faster than ever before.🎧 Tune in as we explore: Why the NCAA is taking action against DraftKings  Whether this lawsuit signals a wider shift in sports betting regulation  The real impact of banning AI-driven targeting for operators  What biometric ID could mean for users and privacy  How the US market could look completely different by 2027 This isn’t just another regulatory update it’s a glimpse into the future of gambling in the US.Host: Fernando Noodt Guests: Tom Nightingale & Justin Byers Producer: Luke MilesLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #SportsBetting #DraftKings #GamblingNews #USGambling #BettingIndustry #AIRegulation #SportsBusiness #GamblingRegulation #Podcast

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Jamie Nettleton, partner at Addisons Lawyers and IMGL member, and Ted Orme-Claye, Editor at SBC News, as the trio discuss the evolving regulatory landscape in Australia, unpacking key reform debates, enforcement pressures, and what the future could hold for one of the world’s most lucrative gambling markets.Tune in to today’s episode to find out: The biggest regulatory pressure points facing the Australian market right now  How political and public sentiment is shaping reform discussions  What stricter AML and consumer protection measures could mean for operators  Whether a national regulator is becoming inevitable  Why Australia continues to attract strong M&A interest despite uncertaintyHost: Charlie HornerGuests: Ted Orme-Claye & Jamie NettletonProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Menmuir and Ted Orme-Claye to discuss Paddy Power’s confirmed marketing redundancies and what they signal for the wider UK gambling industry.Following confirmation from Flutter Entertainment that restructuring is underway at Paddy Power, the team breaks down why marketing has become an early casualty, how exposed Flutter is to the incoming 40% remote gaming duty, and what this means for the future of major UK gambling brands. The discussion also explores whether these cost-cutting measures are just the beginning, how the UK market could be reshaped in 2026 and beyond, and why leadership across the major PLCs is now under more pressure than ever to prove ROI, protect margins and fight for market share. Tune in to hear: Why Paddy Power has started cutting roles in marketing  Why marketing is often the first area hit during restructures  How exposed Flutter is to the new 40% RGD era  What this means for Sky Bet, Betfair, Tombola and the wider UK portfolio  Why 2026 could completely reset staffing, sponsorship and media buying strategies in UK gambling  How the battle for market share may reshape the industry in 2027 and beyond Host: Fernando Noodt Guests: Ted Menmuir & Ted Orme-Claye Producer: Luke MilesSubscribe for more daily insight into the global betting and gaming industry.Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #PaddyPower #FlutterEntertainment #GamblingIndustry

In today’s episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss Codere’s surprise move to explore a €2bn sale, breaking down the rationale, risks and realism behind taking a struggling Spanish gambling giant to market in a turbulent financial climate.Tune in to today’s episode to find out: Why Codere has launched a sale process despite recent financial instability  Whether a €2bn valuation is realistic or overly ambitious  What assets and growth drivers make Codere attractive to buyers  Which companies or investors could realistically bid for the group  The potential impact of a sale on Spain and Latin America’s gambling marketsHost: Fernando NoodtGuests: Ted Menmuir & Lucia GandoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, iGaming Expert Editor Joe Streeter is joined by Optimove's VP of Product Shai Frank as the duo discuss how AI and Positionless Marketing are transforming player engagement, the challenges marketers face in adapting to rapid technological change, and what the future holds for CRM and personalisation in iGaming.Tune in to today's episode to find out:How Optimove’s Positionless Marketing is reshaping iGaming campaigns and operations.The opportunities and pitfalls of generative AI in content creation.Why marketers must become “managers of agents” to stay ahead.Where AI is driving the most disruption across CRM, personalisation, and gamification.Predictions for marketing innovation in 2026 and 2027.Host: Joe StreeterGuest: Shai FrankProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Media Director Martyn Elliott and iGaming Expert Editor Joe Streeter as the trio discuss whether current regulation, taxation and industry practices are unintentionally fuelling the growth of the gambling black market, and what needs to change to stop it.Tune in to today’s episode to find out:The key takeaways from the DealMeOut Black Market Prevention Summit 2026How serious the black market threat in the UK has become in recent yearsWhether policymakers are underestimating the scale of the issueThe impact of taxation, affordability checks and regulation on player migrationHost: Fernando NoodtGuests: Martyn Elliott & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. resourcesDeal Me Out Black Market Prevention Summit 2026 - https://example.com/deal-me-out-2026UKGC (UK Gambling Commission) - https://www.gamblingcommission.gov.ukGamStop Self-Exclusion Program - https://www.gamstop.co.uk

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Neal Menashe, CEO of Super Group, as the duo discuss the company’s Africa-first growth strategy, the dominance of casino revenues, and how Super Group is repositioning its global footprint through innovation, market exits and major sponsorship deals.Tune in to today's episode to find out:Why Africa has become the core growth engine for Super Group and how markets like South Africa and Nigeria fit into its strategyHow brands like Betway and Spin use sports betting as a gateway to drive higher-margin casino engagementThe reasoning behind exiting the United States market and shifting focus to more profitable global regionsHow the launch of the Zar Supercoin in partnership with Luno is transforming payments and improving marginsThe company’s evolving marketing strategy, including its landmark partnership with Formula 1 and plans around the 2026 FIFA World CupHost: Charlie HornerGuest: Neal MenasheProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Prediction markets are no longer a niche experiment — they are rapidly becoming one of the most debated topics across iGaming, finance and global regulation. In this episode of iGaming Daily, Fernando Noodt is joined by Ted Orme-Claye and Martyn Elliott to break down the rise of prediction markets and what they mean for the future of betting.With platforms like Polymarket and Kalshi expanding globally, governments are taking very different approaches: Argentina has moved to block platforms outright  The US is treating them as financial derivatives  Brazil is emerging as a new, unregulated frontier The big question is:👉 Are prediction markets a new vertical — or a direct competitor to traditional sports betting?🔎 Topics covered: What prediction markets actually are and how they work  Why they are gaining global attention  Argentina’s ban and Brazil’s regulatory grey area  The US approach and CFTC oversightAre prediction markets competing with sportsbooks?  The role of operators like FanDuel and DraftKings  Will regulation fragment the global market?  Could prediction markets become mainstream? As billions of dollars begin flowing through these platforms, regulators, operators and investors are all watching closely.Is this the next evolution of betting — or a short-term disruption?Host: Fernando Noodt Guests: Ted Orme-Claye & Martyn Elliott Producer / Editor: Luke MilesSubscribe for daily analysis and insights from across the global betting and gaming industry.Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #PredictionMarkets #SportsBetting #GamblingIndustry #Betting

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the latest developments in Tipico’s European Court of Justice case and what a potentially landmark ruling could mean for historical player claims, regulatory frameworks and the wider iGaming industry.Tune in to today’s episode to find out:Why Tipico is facing legal challenges over bets placed between 2013 and 2020What the Advocate General’s opinion says and why it could trigger player refund claimsWhether this opinion is legally binding and what happens next in the ECJ processHow Tipico has responded and where Malta’s Bill 55 fits into the wider debateWhat the potential consequences could be for operators that previously worked in grey marketsHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Gibraltar’s imminent approval of its Gambling Bill 2025 and what it means for the territory’s regulatory future, economic stability and relationship with the UK.Tune in to today’s episode to find out:Why the Gambling Bill 2025 represents a turning point for Gibraltar’s entire regulatory frameworkWhat key changes are being introduced to licensing, oversight and market structureHow vital the gambling sector is to Gibraltar’s economy and workforceWhat government officials, including Trade Minister Nigel Feetham, have said about the BillHow the reforms could reshape Gibraltar’s position in the global gambling landscape and its long-term ties with the UKHost: Fernando NoodtGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the collapse of Virginia’s online casino hopes, delays in Massachusetts, and the latest movement across key US gambling markets.Tune in to today’s episode to find out:Why Virginia’s iGaming bill failed despite support from both the House and SenateThe key disagreements and stakeholders that ultimately derailed the legislationWhat gambling laws did pass in Virginia including updates on DFS and land based casinosWhy Massachusetts has delayed online casino plans until 2027 and what the ongoing study involvesThe latest developments in Kentucky and Wyoming as momentum builds around new gambling billsHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media, Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss the latest developments in gambling taxation, including the proposed EU levy and Colombia's new player deposit tax, and what these changes could mean for operators and regulated markets worldwide.Tune in to today's episode to find out:What the proposed EU gambling levy is trying to achieve and how significant a 1 percent levy could be for operators when combined with national taxesHow seriously executives should take the European Commission’s feasibility assessment at this stageWhether the EU could expand its involvement in gambling policy beyond taxationHow Colombia’s new deposit tax might affect player behaviour and operational requirements for operatorsWhether increased taxation in both regions risks harming regulated markets rather than supporting themHost: Fernando NoodtGuests: Lucia Gando & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Flutter Entertainment’s dramatic share price decline, the reshaping of its investor base, and whether shifting market sentiment could signal a deeper strategic turning point for the global gambling giant.Tune in to today’s episode to find out:What recent changes in Flutter’s investor portfolio reveal following its 2025 resultsThe key factors behind Flutter’s 50% share price drop over the past 12 monthsHow market sentiment is shaping short term and long term expectations for the companyWhether new investors are seizing a discounted opportunity or anticipating bigger changes aheadIf activist involvement and leadership pressure could influence Flutter’s future directionHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Luke MilesEditor: Luke MilesLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss the Dutch regulator’s record fine against Novatech, the growing crackdown on offshore operators and influencers, and what the KSA’s tougher enforcement agenda could mean for the future of the regulated market.Tune in to today's episode to find out:Why the Dutch regulator issued a record fine to Novatech and what the case tells us about offshore enforcementWhether regulators can realistically collect penalties from operators based outside their jurisdictionWhy influencers promoting illegal operators are increasingly becoming a regulatory targetHow stricter compliance and enforcement could affect affiliates, marketing partners and licensed operatorsWhy black market enforcement is becoming a top priority ahead of the 2026 World CupHost: Fernando NoodtGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss why major operators are still making bold acquisitions despite global economic uncertainty, the growing role of AI in sportsbook trading ahead of the World Cup, and what Betsson’s latest move in Canada signals for the future of the North American market.Tune in to today’s episode to find out:Why Kaizen Gaming has acquired AI trading modelling firm GameplAI and what it means for sportsbook operations.How operators are preparing their trading models and platforms ahead of the 2026 World Cup.Whether the increasing use of AI in trading could impact pricing and value for players.The key insights from SBC’s recent World Cup Digital Day sessions.Why Betsson has acquired Rhino Entertainment’s Canadian B2C operations and what it means for the expanding Canadian market. Host: Charlie Horner Guests: Joe Streeter & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the latest US gambling legislation, an MLS betting scandal that has seen two players banned for life, the latest developments in prediction markets, and Kalshi’s ambitions to expand globally despite ongoing regulatory battles.Tune in to today's episode to find out:Why two MLS players have reportedly been handed lifetime bans for gambling violations and what it means for sports integrity in the USHow another attempt to legalise sports betting in Georgia collapsed during the 2026 legislative sessionWhy Massachusetts lawmakers are proposing an even tougher tax regime for sports betting operatorsWhat Kalshi’s expansion into Brazil signals for the future of prediction markets globallyWhat recent court rulings in Ohio and Michigan mean for Kalshi and Polymarket’s sports-related ambitions in the USHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.Tune in to today’s episode to find out:How AI overviews and tools like ChatGPT are changing the way users interact with search resultsWhat “positionless marketing” means and why traditional ranking metrics are becoming less relevantWhy zero-click searches are increasing and what that means for organic trafficHow brands can stay visible by focusing on authority, citations and brand mentions across the webPractical tips for optimising content and websites so they can be discovered and cited by AI modelsHost: Ivana FlynnGuests: Conrad BugejaProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Researcher Ana Maria Menezes as the trio discuss whether President Lula’s recent criticism of online casino games signals a genuine shift in Brazil’s gambling policy or simply political positioning ahead of the country’s 2026 presidential election.Tune in to today's episode to find out:Whether Lula’s targeting of the “tigrinho” slot game reflects a real regulatory threat or a symbolic move aimed at shaping public opinion.How Brazil’s rapidly growing regulated market, with 83 authorised operators and around R$37bn in GGR in 2025, could make a crackdown politically and economically difficult.What Lula’s rhetoric means for international operators that have already paid licence fees and invested heavily in the market.Whether banning online casino games while keeping sports betting legal would even be workable from a regulatory standpoint.If Brazil’s political risk is beginning to outweigh its status as one of the world’s most attractive growth markets for online gambling.Host: Fernando NoodtGuests: Ted Menmuir & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Media Director Martyn Elliott and special guest Leo Judkins, Founder of iGaming Leader Mastermind, as the trio discuss the hidden pressures of leadership in the iGaming industry and why even the most senior executives need support networks.Tune in to today's episode to find out:• Why leadership in iGaming can become increasingly isolating as you move up the ranks• The unique pressure of balancing commercial targets with strict regulatory compliance• How burnout, stress and imposter syndrome impact decision-making at the top• Why peer-led mastermind groups can help leaders find reassurance and clarity• Why embracing mistakes and vulnerability is essential for long-term growth and high performanceHost: Charlie HornerGuests: Martyn Elliott & Leo Judkins Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Editor Lucia Gando and SBC Researcher Ana Maria Menezes live from SBC Summit Rio as the trio discuss the growing tension between public perception and economic reality in Latin America’s gambling industry, and how rising taxation and political scrutiny could reshape the future of Brazil’s regulated market.Tune in to today’s episode to find out:Why perception is overtaking facts in the public debate around gambling, and how betting volume headlines misrepresent actual operator profits.How increasing taxation across Latin America, including Brazil, Colombia and Peru, is putting pressure on licensed operators.Why excessive fiscal policies risk fuelling the illegal betting market, where player protections and tax contributions are absent.The biggest compliance challenges facing operators, including costly tech and regulatory fees that threaten smaller local brands.What the industry must do to improve its public image, from stronger CSR initiatives to better education of lawmakers ahead of key elections in 2026 and 2027.Host: Fernando NoodtGuests: Ana Maria Menezes & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Researcher Ana Maria Menezes and SBC Notícias Brasil Editor Leonardo Biazzi live from the show floor at the SBC Summit Rio in Rio de Janeiro. Making his debut on the show, Leonardo dives straight into Brazil’s rapidly shifting regulatory landscape as the team unpack the political drama surrounding the proposed 15% tax on player deposits, the growing influence of the “BBB” campaign, and what it all means for operators navigating one of the world’s most talked-about betting markets.Tune in to today’s episode to find out:Why Brazil’s Chamber of Deputies blocked the proposed 15% player deposit tax and what that decision signals about political fragmentation in Brasília.How the “BBB” campaign targeting Bets, Banks and Billionaires is shaping regulatory rhetoric ahead of elections and why President Luiz Inácio Lula da Silva is leaning into anti-betting messaging.The real risk of aggressive taxation and how it could further strengthen Brazil’s already massive illegal betting market.Why this tax defeat may only be temporary, with strong lobbying pressure and future legislative attempts likely on the horizon.Whether Brazil remains a strategic growth market for global operators despite regulatory volatility and political uncertainty.Host: Fernando NoodtGuests: Ana Maria Menezes & Leonardo BiazziProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Tom Nightingale, Senior Business Journalist of SBC Americas, and International Masters of Gaming Law President Marc Dunbar as the trio discuss the explosive rise of prediction markets, the regulatory turmoil unfolding in the United States, and whether the battle over federal versus state rights will ultimately reshape the future of the regulated gambling industry.Tune in to today’s episode to find out:How prediction markets are disrupting the existing regulated gambling ecosystem and challenging state-licensed operators.Why the Commodity Futures Trading Commission has dramatically shifted its stance and what that means for the industry.The growing constitutional clash between federal oversight and individual state authority over gambling laws.Why the ultimate decision on prediction markets will likely rest with the Supreme Court of the United States and what that timeline could look like.The potential dangers of a deregulated nationwide betting marketplace and what it could mean for consumer protections.Host: Charlie HornerGuest: Tom Nightingale & Marc DunbarProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss whether Flutter Entertainment’s underwhelming 2025 results are simply a temporary setback, or a warning sign that the world’s most valuable iGaming operator is entering a more challenging era.Tune in to today's episode to find out:A full breakdown of Flutter’s 2025 headline figures and what the numbers really reveal about profitability pressures.How the India RMG ban and mounting structural costs impacted operating profit and investor confidence.The market’s reaction to missed targets and why Flutter’s share price has come under sustained pressure.How FanDuel performed in the US, how it compares to DraftKings, and what leadership expects from FanDuel Predicts.Whether prediction markets are a genuine long-term threat and what Flutter must prioritise in 2026 to restore growth momentum.Host: Charlie HornerGuest: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Business Journalist Christian Lee as the trio discuss the Betting & Gaming Council’s AGM and why the fight against the black market has become the defining regulatory battle for UK gambling heading into 2026.Tune in to today’s episode to find out:Why dismantling black market operators is now being framed as a “generational challenge” for the UK industryWhat signals are coming from the Department for Digital, Culture, Media & Sport and the UK Gambling Commission ahead of the 2026 implementation phaseThe key takeaways from the AGM at 11 Cavendish Square and whether the sector is genuinely unified after last year’s tax tensionsHow Baroness-led enforcement plans and a proposed taskforce could operate in practiceWhether political goodwill and industry cohesion will be enough to combat black market growth long termHost: Charlie HornerGuest: Ted Menmuir & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.