EP 66 : Disrupting India's Mobile Gaming Space | Keerti Singh (Co-Founder, Hitwicket)

Hitwicket is an AI-powered gaming platform that was launched in 2015. In 2020 the startup won 1st position in the 'AatmaNirbhar Bharat Innovation Challenge' for its immense potential to be a market leader. Hitwicket is on its path to disrupt the Indian mobile gaming market and aims to disrupt the global market as well in the coming years.In this episode, Roshan talks to Keerti Singh, Co-Founder & VP - Growth, Hitwicket, to find out more about how they are disrupting the market.   Some of the things discussed include - (01:02) The founding story (03:23) Learnings from working with Amazon (06:17) Being relevant to your target audience (10:45) Building a brand in a crowded market (14:14) Managing customer retention (18:12) Product-Market fit in mobile gaming (20:02) Enabling the community (22:03) Monetising a mobile game (25:36) Mobile gaming market in India (29:16) Making data-driven decisions (33:58) User engagement for mobile games (36:30) Winning the AatmaNirbhar Bharat Innovation Challenge (39:10) Capitalising on growth during covid  ---------------------  Connect with Keerti - LinkedIn - https://in.linkedin.com/in/keerti25 Twitter - https://twitter.com/keerti_singh25 ----------------------- Found this episode informative? Let us know by hitting the like button & subscribing to our podcast for regular startup stories. You can also Tweet or DM us on - LinkedIn - https://www.linkedin.com/company/startup-operator Twitter - https://twitter.com/OperatorStartup--- Send in a voice message: https://anchor.fm/startup-operator/message