From 10k to 100k in 12 months — without growth hacks ft. Sydney Graham

This week Francis and Natalia are joined by sewing creator Sydney Graham (@HiSydGraham). Sydney has gained over 100k subscribers on YouTube this year and has over 600k followers across platforms. Read the newsletter __ RSVP to the Creator Business Summit __ Follow Sydney YouTube TikTok Instagram __ Follow Francis LinkedIn Twitter/X __ Follow Natalia LinkedIn Twitter/X __ Timestamps 00:00 Introducing Sydney Graham 01:01 How to gain 100k subscribers in a year 10:46 Early days of the creator economy 15:05 The biggest creators in the sewing space 17:40 Balancing community and individuality 21:17 The best video platforms for creators right now 25:19 Why you shouldn't chase trends 31:48 Sewing content is growing - here's why 33:45 Revenue breakdown 36:51 Content creation and sewing similarities 41:12 How to build a friendly community online 45:53 Choosing the right brand partnerships 49:38 Defining your goals as a creator