Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing

Can advertising benefit women’s development? Could you share few insights with  our audiences from your paper? How is 'Centre for Retail Transformation'  supporting retailers esp. startups, SMBs. What is  role of technology and data in retail transformation ? What is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as mechanisms retailers can utilize to  enable this  What are the top two  Retail Trends to watch out for in 2022?   Gautham answers the above questions, as he talks about transforming retail . Gautham Vadakkepatt is an Associate Professor| of Marketing at George Mason University - School of Business . He is also a Founding Director of Center for Retail Transformation & a Top Retail Influencer. Please Connect with Gautham on https://www.linkedin.com/in/gauthamvadakkepatt/ Please Email Gautham on [email protected] Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at [email protected] The Conversation 0:00 Preview & Intro to Gautham  01:23 Paper on Women's Development & Advertising   09:53 Centre for Retail Transformation- Supporting SMB Retailers & Startups  16:47 Shop Local & Strengths of Neighbourhood SMB Retailers  24:09 Way Forward for Sustainable Retailing  31:02 Top Two Game-Changing Trends in Retail   36:31 Rapid Fire - Personally Speaking with Gautham  41:32 Connect with Gautham Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #retailtransformation #sustainableretailing #responsiblemarketing