EP 66 | Georgiana Laudi - How to use Jobs To Be Done to create a laser-sharp SaaS growth Strategy

Today on the show we have Georgiana Laudi, Co-Founder of Forget the Funnel.In this episode, we talked about how Georgiana decided to focus on SaaS and build Forget the Funnel, the type of work they do for their clients, and how they evaluate the health of their client’s business to identify where there’s an opportunity for growth. We also discussed The “Jobs to be done” framework, their process, how they set up, and conduct surveys in order to pull out what the customer’s jobs to be done are, and lastly, we talked about customer experience mapping. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.