Ep.66 Liz Felix | How to Future-Proof Your Traditional Niche & Beat the Seasonal Slump

In this episode, Liz Felix of Liz Felix Hats talks about her journey into millinery, the importance of a physical store for her business, and how she manages the highly seasonal nature of her industry. The discussion covers her professional background, her move to Caversham, and key business lessons she's learned. Liz also explains how she markets her business. Her advice to other business owners is to "be brave," take risks, and to not be afraid to outsource tasks like accounts if it offers better value than doing them yourself. Finally, Liz shares how a traditional industry has adapted to the modern world.     TIMECODES 00:00 Welcome to Liz Felix! 00:22 Liz's background 02:49 Why Liz decided to open a physical store 06:08 Why Liz moved her store from Caversham from Henley 08:26 Liz's revenue streams 11:30 Liz's audiences 13:06 How Liz markets her business 15:23 How Liz manages the business side along with the creative side 17:09 Liz's business lessons 18:25 Challenges Liz has faced and how she's overcome them 20:40 Resources/training that Liz would benefit from 21:32 Liz's business plans for the future 22:38 Liz's final thoughts 23:45 An extra question! How you take something steeped in tradition and add a modern twist