Ep 66: Questions To Ask Marketing Agencies Before Going To Kickstarter

The Crowdfunding Nerds talk about the questions you need to be thinking about before going to Kickstarter and hiring a marketing agency to help you achieve your goals. 00:02:01 – The Importance Of Being Prepared To Talk To Marketing Agencies 00:05:55 – What Is A KPI? 00:06:17 – How To Know If Your Marketing Is Effective? 00:13:56 – Benchmarks Vs KPIs 00:15:12 – Return On Ad Spend (ROAS) 00:17:52 – Crowdfunding Is Not Like Traditional Ecommerce 00:25:21 – What Is The Process / Funnel? 00:29:24 – If An Agency Does Not Qualify You – RUN! 00:36:19 – Fees / How Do I Pay For Ads? 00:46:49 – Diversify Your Audience Reach Shownotes From Client to Employee – Ryan and His Kickstarter Journey https://crowdfundingnerds.com/episode21/  The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14 Ponzinomics Book - https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing-ebook