EP 67 - How To Build Your Name, Build Your Market & Build a Desk From Scratch w/ Roxanne

What if the fastest way to grow in recruitment wasn’t by trying to do everything… but by building a name so strong that your market starts coming to you?In this episode, I’m joined by Roxanne Kirkhope-Winnan, Head of Bolt Technical, who built her reputation the hard way — through consistency, honesty, personality, and showing up online even on the days life felt chaotic. From cabin crew to recruitment, from starting again in engineering to launching Bolt Technical, Roxanne has built both a name and a market by being unapologetically herself.We dive into the realities of building a desk from scratch, managing ADHD, parenting a child with autism, leading a team, posting daily, and growing a new division inside a recruitment business. This conversation is raw, real, funny and brutally honest — exactly what the industry needs more of.If you’re a recruiter looking to build a brand, build a market, or build the confidence to show up as you, this episode is your blueprint.We explore:✅ How Roxanne built a market AND a name from scratch✅ The confidence and mindset needed to launch a new desk✅ ADHD, energy cycles & how to turn them into a superpower✅ Autism parenting, vulnerability & community on LinkedIn✅ Simple BD habits most recruiters overcomplicate✅ How scheduled posting & hooks attract inbound opportunities✅ Why authenticity beats polished branding✅ Culture, leadership & building a team people want to follow✅ Burnout, balance & managing the chaos of real life✅ Why conversations and consistency still win in 2025If you want the truth about what it really takes to build a desk, build a brand, and build a reputation that travels further than any job ad — this episode is a must-listen.⏱ Timestamps:00:00 – Intro & welcome01:00 – Roxanne’s journey from cabin crew to recruitment03:00 – Early lessons, confidence & starting again in engineering06:00 – Launching Bolt Technical from scratch09:00 – ADHD, energy management & work sprints12:00 – Autism parenting & finding her voice on LinkedIn18:00 – Building a name before building a market22:00 – Hooks, consistency & scheduled posting27:00 – Culture, leadership & leading from the front32:00 – Why recruiters overcomplicate BD37:00 – The fundamentals of great communication44:00 – Burnout, boundaries & energy cycles50:00 – Personal brand vs company brand56:00 – Roxanne’s 1% Better tip🔗 Connect with RoxanneLinkedIn: https://www.linkedin.com/in/roxannekirkhopewinnan/🔗 Connect with Charles KyriakouLinkedIn: https://www.linkedin.com/in/charleskyriakou1/TikTok: https://www.tiktok.com/@charles.kyriakouApple Podcasts: https://podcasts.apple.com/us/podcast/1-better-recruitment-podcast/id1775201502YouTube: https://www.youtube.com/@charleskyriakouLinkedIn Newsletter: https://www.linkedin.com/newsletters/7244346543967731712