Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin

Building your B2B website is the easy part, but how can you leverage digital marketing across the respective channels in a more strategic way? On this week’s episode, we have an in-depth discussion with James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it’s crucial to have an “outside in” approach. James also elaborates on the “Hub and Spoke Strategy”, and how this approach helps B2B marketers to generate more revenue and better results for their online initiatives.