EP 67: Jeff Krimmel from Krimmel Strategy Group

If you've ever wrestled with messy datasets, legacy code, or trying to get executives to actually *use* data, you’ll get a kick out of this one. We sat down with Jeff Krimmel from Krimmel Strategy Group to talk shop about how he’s helping energy companies turn their mountain of data into real-world strategy. We hit everything from making peace with Fortran (yep, still kicking) to getting smart about tools like Snowflake and Databricks, and even why asking better questions matters more than the data itself. Jeff’s got a sharp eye for cutting through the noise—and a knack for blending cold, hard numbers with human behavior. Whether you geek out on AI trends or just want your data dashboards to make more sense, this convo's got something for you.Click here to watch a video of this episode. Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 00:00 - Intro04:05 - Snowflake Summit Insights06:22 - Data Utilization by Jeff11:28 - Over-engineering in Decision Making14:08 - Effective Forecasting Techniques15:21 - Understanding Variable Importance16:18 - Confidence in Decision-Making Processes19:20 - Engineering vs Energy Industry Decisions21:20 - The Role of Assumptions in Analysis22:50 - Proof of Work Explained23:30 - Managing Risk and Uncertainty in Energy27:17 - Overview of Crudele Strategy Group27:31 - Typical Project Workflow27:37 - Tools Used by Matt31:17 - Foundations of Energy Sector32:56 - Value of Third-Party Perspectives34:40 - Data Abundance in Energy Sector35:55 - Jeff's Data Acquisition Methods38:30 - Understanding OData41:40 - Challenges with APIs43:20 - Google Sheets Scripting Techniques46:40 - Integrating DuckDB with Google Sheets48:37 - Chart Visualization Insights50:49 - Cost of DIY Solutions52:47 - Trusting AI in Decision Making58:18 - Speed Round Discussion58:20 - Jacob’s Startup in Energy58:29 - Would You Rather: C++ vs Fortran59:10 - Favorite Houston Restaurant Recommendations1:00:08 - Favorite Scripting Language Choices1:04:36 - Cancun Travel Insights1:07:21 - How to Connect with Jeff1:08:03 - Collide Platform Overview1:09:39 - Building a Community: The Grind1:10:27 - Growth Strategies for Collide1:11:09 - The Endless Journey in Software Development1:11:35 - Conclusion on Software Development Challenges1:11:50 - The Ongoing Nature of Developmenthttps://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters