Ep.67 - Myzone CEO on saving communities with digital fitness

David Stalker pioneered change in the country's not-for-profit health body for the physical activity sector, bringing a fresh face to its thousands of members. Today, he's joined the Myzone team as CEO of EMEA, passionate about saving communities with fitness technology, experience and understanding. Watch the full episode on YouTube – https://youtu.be/kMG-_n7f6D0 Born and brought up in Kenya, David Stalker has been in the UK since 1988, after falling in love. He joined the fitness industry on a YMCA fitness instructor course and started out as a PT before transitioning to eventually become an award-winning fitness manager.  David's continued success saw him rise through the ranks of the UK fitness industry in successful chains on both sides of the corporate and local authority fences. As CEO of ukactive, he led the fight against the nation's obesity epidemic, while pioneering change from the Fitness Industry Association through its rebrand. Even after his time at ukactive, David's enthusiasm to get more people, more active, more often is at his the heart of everything he does. He's passionate about sharing his core values about wellbeing with the Myzone team and beyond. Myzone is an innovative wearable heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It is successful due to its accuracy at 99.4%. This is the tool for anyone who wants an accurate, gamified and motivating wearable. Myzone monitors heart rate, calories and time exercising that convert into Myzone Effort Points (MEPs), with a focus on rewarding effort rather than fitness.     Episode Highlights:  Differences between fitness business in the corporate world and local authorities, and how the challenges of each can change. How the fitness industry overall has changed and what all the advances have left behind. The ways in which a new generation shifts how the industry needs to react, what benefits it provides and how customer education affects business. Why boutiques may be perfect for bigger cities and continue to grow, but how their growth into smaller cities may not be as successful. How we can learn from past mistakes in order to benefit the health of the nation. The effect of the pharmaceutical companies and other companies on why fitness isn't more available to nations when it comes to accessibility. How businesses based around junk food and sugar have changed their models to parallel healthier options with their own products. How best of breed insights have been implemented in fitness equipment, and how the standards of training and facilities has improved dramatically through industry communication.   Join Matthew Januszek in conversation with David Stalker…