[Ep 67] Say Cheese, Make Money: Balancing Creativity with Business Reality w/Sherrie Higgins

Send us Fan MailSherrie is a free-spirited, professional photographer born and raised in Glasgow, who now travels between her home town, London and Dubai helping female business owners step in front of the camera and get comfortable being the face of their brand. With instantly recognisable, colourful hair you can spot across the room, she's no stranger to personal branding. She is passionate about showing entrepreneurs how to connect to their ideal client and make a great first impression using their brand's visual storyIn today's episode, she takes us through her journey from psychology graduate to brand photographer, revealing how unexpected career setbacks led her to discover her true calling in photography.Sherrie shares;• Her original study of psychology and education before life's detours led to photography• Moving from wedding photography to brand photography after relocating to Dubai• Why professional photography matters for business credibility and client trust• The psychology behind making clients comfortable during photoshoots• How phone selfies can work for social media but limit business growth potential• Creating a business structure that balances creative passion with financial goals• How she sets life, annual, and weekly goals to maintain focus and purpose• Why saying "no" is essential for creative entrepreneurs• How she plans to influence the culture around professional business imagery in Scotland• The importance of being prepared for unexpected PR opportunitiesIf the dream publication calls tomorrow wanting to feature you, would you have professional photos ready? Don't miss opportunities because you lack quality images. Invest in yourself and your business.Connect with Sherrie:Website: https://www.shotsbysherrie.com  LinkedIn: https://www.linkedin.com/in/sherrie-higgins-16a95a73/ Instagram: https://www.instagram.com/shotsbysherrie Facebook: https://www.facebook.com/share/aQUVL4akJ5efK1S9/?mibextid=LQQJ4d  TikTok: https://www.tiktok.com/@shotsbysherrie?_t=8muyG1mSKmN&_r=1Podcast powered by: Elev8d Business ManagementBook a free Clarity Call HERE Let's Connect!Instagram: https://www.instagram.com/elev8dbusinessmgt/LinkedIn: https://www.linkedin.com/in/bkumwenda/Email: [email protected] Website: www.elev8dbusinessmgt.com  Thank you for listening!