Ep. 67: The Secret to More Engaging Content? Start by Listening

On this episode of Confessions of a Higher Ed Social Media Manager, host Jenny Li Fowler sits down with Aubrey Ugorowski, communications specialist for the Department of Materials Science and Engineering at the University of Wisconsin–Madison, to unpack how social listening can completely reshape a higher ed content strategy. Working as a communications team of one, Aubrey shares how she balances social media alongside donor communications, email campaigns, and other responsibilities while still building a consistent, audience-focused presence online. Guest Name: Aubrey Ugorowski, Communications Specialist, the University of Wisconsin–Madison, Department of Materials Science and Engineering Guest Social: LinkedIn Guest Bio: Aubrey Ugorowski is a communications specialist at the University of Wisconsin–Madison, where she supports digital strategy and storytelling for the Department of Materials Science and Engineering. She began her career as a sound engineer and production lead before pivoting during the pandemic and finding a home in higher education. Today, she draws on her multimedia background to create clear, accessible content that strengthens the department's digital presence. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.