Ep. 67 Zeke Bronfman of XED Beverages / SESH

In the latest in our up-and-comers series, meet Zeke Bronfman, a fourth-generation entrepreneur in the bev-alc industry hailing from the Seagrams (yes, that Bronfman) to talk about their platform and their line of seltzers, SESH.   Zeke is the co-founder and CEO of XED Beverage Co., and is joined by BBD publisher Harry Schuhmacher for a chat to close out the year ---time-stamped contents---- 00:00 Intro - hilarious banter. Introducing Zeke.  01:00 zeke relates origin story with college roommate.  04:00 challenge of launching during pandemic, and windy.  05:20 launching sesh.  07:10 distribution strategy.  08:40 post-pan sampling oppys.  09:30 sesh product stats.  11:00 expansion states in '22. 13:00 built infrastructure for celebrity brands and wider portfolio.---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily